Amira Davis Email and Phone Number

- Nominated as one of five finalists for the ECHL’s Community Service Team of the Year- Structured the team's Corporate Social Responsibility strategy to promote Diversity, Equity & Inclusion across all departments- Managed a $400,000 budget for community programming and marketing campaigns to engage and support the metro Atlanta community- Oversaw a weekly food drive for essential workers and communities facing food insecurity which sourced over 1,500 meals from partner, local, and minority-owned restaurants- Spearheaded the team’s pivot to virtual programming by creating “Watch Along,” a virtual in- game commentary with our game announcer and players to generate revenue for AGF and the team store- Collaborated with AGF’s corporate partners to create customized community programming in alignment with each partner’s philanthropic initiatives

- Crafted new position to develop & implement a marketing plan addressing the team's limited brand awareness, customer acquisition, and affinity- Nominated as one of five finalists for the ECHL’s Marketing Team of the Year- Served as assistant to the Team President, overseeing marketing, business strategy, public relations, fan experience, and game day operations- Directed and mentored a staff of 25 through career development training and leadership opportunities- Increased the team’s following by 10% on Facebook, Twitter, and Instagram, translating to a 200% increase in engagement, 112% increase in site traffic and 15% increase in revenue- Wrote, edited and produced over 500 radio advertisements, promotions, press releases, social media posts and articles- Formulated monthly decks and recaps for executives and partners to highlight integration and areas of opportunity

- Restructured corporate partnership agreements to allocate 15% of funding to AGF- Raised over $100K through live and silent auctions, community fan experiences and player/fan entertainment appearances- Established strategic partnerships with over 30 organizations such as Atlanta Public Schools, Atlanta Community Food Bank, YMCA of Metro Atlanta to increase the Gladiators’ presence in metro Atlanta- Implemented DonationXchange system to track over $250K in monetary and in-kind donations throughout the 2019-2020 season- Developed the Atlanta Gladiators Hockey Introductory Training for Students (H.I.T.S.), a free floor hockey clinic for partner schools and non-profit organizations, which serves as a pipeline to our low-cost ice hockey classes in partnership with the Nashville Predators (NHL)- Conceived mission, vision and branding materials to showcase new look and voice of the Atlanta Gladiators Foundation- Conducted interviews, onboarding and training for all part-time and game day staff

- Generated over $300,000 in revenue as a member of the highest selling trainee class, through group sales, mini plans, and A-List memberships- Organized “Celebrating Nuestra Cultura” at schools in local counties to introduce the game of baseball and educate students on energy efficiency through Los Bravos initiative- Created and implemented “Build + Design Night”, a group ticket sales initiative providing behind-the-scenes access to the build and design of SunTrust Park- Excelled at providing impeccable customer service while multitasking in a fast-paced environment, resolving ticket issues over the phone and during games- Fielded over 20% of the department’s inbound calls and made 250+ outbound calls weekly using systems such as Archtics, Microsoft Dynamics, and Salesforce- Enhanced diversity-focused initiatives with increased responsibility throughout the season in events and activations for Greek Night, HBCU Night, and Los Bravos- Volunteered through Braves GIVE in various programs including Christmas in July at CHOA, Ser Familia Mural Painting, and “Everybody Wins!”weekly reading program at Brumby Elementary

- Guided 30 teachers in implementing technology in the classroom to increase quantifiable results via platforms like Canvas, Problem-Attic, CatchUp Math and Socrative- Led Power Lunch and Recovery Program for Math, Chemistry, and SAT/ACT Prep, improving over 100 students’ scores by an average of 10%- Co-sponsored Hawthorne P.I.C.K.S. --- school-wide, project-based learning in community garden and wearable device competition for 300 students- Fostered an open learning environment where students of all levels increased security in math knowledge and abilities, while simultaneously learning autonomy and teamwork to tackle mathematic concepts and prompts- Succeeded in creating differentiated and individualized lessons and assessments for students of all learning levels and abilities, including ELL, 504 and IEP students

Program dedicated to eradicating educational inequity by providing teachers in low income communities- Selected to join national teacher corps of recent college graduates and professionals, committing to teach in urban and suburban public schools- Participated in intensive summer training program to develop the skills and knowledge needed to lead students to academic achievement, focusing intensely on community outreach and the importance of parental involvement

- Supervised and cross-trained 15-30 team members in meal preparation and store operations to ensure high standards of customer service, safety, and product quality during high-volume, fast-paced operations- Cultivated a positive and productive environment for both customers and coworkers- Assisted management with currency deposits and closing procedures

- Coordinated various experiential marketing activations for partners, community members, students and local youth- Supported athletic operations in marketing, administration/organization and ticketing, specifically with basketball and soccer- Assisted with recruitment and retention efforts for basketball and baseball programs- Developed individualized course plans to meet academic and social-emotional needs of student-athletes, earning positive feedback from administration and a 92% pass rate for students

- Maximized selling space by analyzing SKU capacity for 6 brands in 19 doors- Analyzed Spring ‘15 performance to create targeted buys for Spring ‘16- Performed competitive class analysis to increase breadth/depth and pre-order opportunities

- Participated in a 10-week long intensive business professional training program requiring the completion of an internship at a host company (Saks Fifth Avenue)- Developed a 5-10 year financial assessment for a $60 million business for potential investors- Collaborated with 5 interns constructing a case study paper and presentation for the luxury market