Eng. Amir Saleh Basha Email & Phone Number

Saudi Arabia

Jeddah Governorate, Saudi Arabia

1. Saudi Kitchen Line Group is operating within the kitchen's industry since more than 25 years in the Saudi market.2. Saudi Kitchen Line Group manufactures kitchen cabinets completely in a modern , colorful and attractive different designs to fit the required specs and the available space/s3. The kitchen cabinets manufactured are of either Aluminum, or Wood or a mixture of Aluminum & Wood.4. The offered appliances are mainly European made that would include all kitchen appliances, such as, hobs, ovens, refrigerators, sinks, mixers, microwaves, dishwashers, hoods and all related accessories 5. Have 8 showrooms located in the major cities in KSA6. Have own factory 7. Have huge capacity to deliver within the shortest time possible taking into consideration the quality that can not be compromised 8. More information can be obtained from our website www.kitchenlinegroup.com

Dammam

ITC Integrated for Training a subisdiary of Al Subaiei Group “AIMS” - Khobar www.itc.edu.saSenior Marketing and Sales Manager (Mar’ 2014 – June’ 2016) Full responsibility of Sales, Marketing and related business processes  Expanding ITC business with current and new customers by increasing the number of new customers by 50% within two years In spite of the huge drop of oil prices effecting the GCC markets negatively, managed a sales volume of 30 Million SAR within the first 5 months of 2016  Market 1000 courses through 600 scheduled events targeting B2B and B2C segments Managing and developing the key accounts relationship such as ARAMCO and SABIC Adding new major key industry leaders such as NAGHI Group, Al Futtaim Group and others Established full call center with 10 agents offering telesales & customer support services  Gave in-depth training in accordance to the international sales training standards to the first line sales team & training the trainers addressed to the branches’ sales managers  Optimizing the CRM to match the market changing needs

Saudi Arabia

ILS (SAP Partner & Microsoft Partner), Saudi Arabia - Jeddah www.ils.com.sa Business Development Director + Sales & Marketing Manager (Jan’ 2007- Jan' 2014)ILS Information & Logistics Services is an IT solutions’ provider in Saudi Arabia. ILS is originally the MIS department of Basamh FMCG Trading Group in Saudi Arabia.I took the full responsibility for building the identity of ILS in KSA, based on that I have managed having ILS to represent SAP Business Objects, Microsoft, K2, Vocalcom as an official partner to these leading global vendors in Saudi Arabia. Key Deliverable:Under Sales: Responsible for all operations of Sales / Marketing Department including Planning and direct staffing, training, and performance evaluations to develop and control sales programs Playing a key role on identifying new markets and attracting new clients Responsible for sales revenue quota objectives (revenue, margin and enterprise quota) on quarterly basis Leading a team of Sales Account Managers / Corporate Sales Executives and working towards increasing their productivity Credited with successfully organizing and positioning company's marketing activities and achieving revenue of 1 Million US$ during the first year of actual work with 1 Salesman & 1 technical Resource Only.  Achieved very high collection (zero debt level) through strict terms that convinced the customers to pay on time (Mainly in Advance)Under Marketing: Full P&L responsibility Sponsored & participated in most of the Vendors’ events in all KSA major cities.  Successfully Promoted the services of the company achieving 23 projects within the first year (2008) of launching its services delivered to very big names of enterprises in Saudi Arabia  Enhancing market share by proactively prospecting, pursuing and closing new business Provided regular promotions on licenses & services to accelerate the closing stage and meet the set target.

Saudi Arabia

NTG - National Technology Group, Saudi Arabia - Riyadh www.ntg.com.sa Group Marketing Director - Saudi Arabia & GM to one subsidiary of the group(Jan’2005-Jan’ 2007) NTG group is among top 100 companies in KSA ranking 43rd & occupying 1st position among IT companies in KSA. The group consists of 14 subsidiaries (some of them are: ACS: Arabic Computer Systems, Mubasher, AIM, Arabsoft, Jeel … other details are available at: www.ntg.com.sa.Key Deliverables:Under Marketing Position: Played key role in developing consolidated marketing plans for the group and its 13 subsidiaries Full marketing responsibility of the successful brand "Mubasher: Stock-Market Trading Solution” Managed “Mubasher” Public Relations & Marketing events very successfully  Successfully arranged an Event within 10 days advanced notice which was attended by 350 VIP’s in Riyadh city  Supervised a special training courses for the end-users providing advance guidance for customers to learn how to deal with Stock Market tacticsUnder GM position: As a GM to one of NTG subsidiaries, responsible for promoting its services in Saudi Arabia "Yaseer Co.'" Installment Facilities of different Technology Products Responsible for signing agreements with top manufacturers in Saudi Arabia Signed 12 new strategic contracts with key-manufacturers in Saudi Arabia that resulted in exceeding 60 different locations around KSA; whereas it had only 15 locations before I join. Responsible for the expansion of the “Yaseer Co.” from 3 main cities of KSA (Riyadh, Jeddah & Khubar) by adding 6 cities more which are: Mecca, Medina, Huffuf, Hafr El Batin, Buraidah & Khamis Mushait Developed the concept of the services it provides to meet the end-user’s expectations

Saudi Arabia

Native Solutions, Saudi Arabia – Riyadh (Native Solutions Co. was part of NTG Group)Sales & Marketing Manager (Mar’ 2003-Dec’ 2004)Key Deliverables: Overall responsibility of creating Sales And Marketing Strategies to generate revenue and profits in alignment with target business goals especially in the Small and Medium Business sector Managed selling different PCs targeting 420,000 teachers in Saudi Arabia under the contract signed with MOE – “Jehazi” program (today Jarir is promoting it) Generated sales revenue of more than US$4.6 million annually Credited with Wide spread expansion of company's services; mainly in Riyadh achieving a sales record of 700 Notebooks within 2 months after 1 month of launching the project Signed strategic contracts with 6 new key governmental accounts, arranged proposals and finalized signing of contracts or/and agreements with them  Saved the company from a fatal decision and insisting on ordering the right product based on the results of a questionnaire which has proved that 67% of the customers were looking for Notebooks whereas the order was 100% of desktop PCs Hired 9 active Salesmen, trained & followed up on their sales targets on daily, weekly & monthly basis  Developed and managed sales, marketing, and customer service teams to drive for customer satisfaction, sales improvement, product portfolio enrichment and supplier partnership enhancement Supervised all marketing materials published and distributed in cooperation with the sponsoring Banks including its website Maintained good team work spirit and coordinated well with other functional departments, such as finance, administration and HR departments, to facilitate overall business operation

LAZURDE, Saudi Arabia - Riyadh, Jeddah, UAE & Kuwait www.lazurde.com Marketing Manager - GCC, National Sales Manager – KSA and Regional Sales Manager – KSA (Jun’ 1997-Jan’ 2003) L’AZURDE group is No.4 biggest manufacturer of golden products in the World producing different types of golden products reaching an annual of 18 Tons of finished products (nearly 600k golden pieces), creating & excerpting the latest international fashion trends through attending international famous fairs.Key Deliverable: Full Responsibility for Marketing the most expensive product of 18 Karat in the countries of Saudi Arabia, UAE & Kuwait  Responsible for Preparing & Executing the Business Plan of a product with 18 sub-categories  Instrumental in managing productions' orders to meet the actual demand of the market Managed the western & southern region of KSA with 64 sales professional & achieved historical record  Attended International Fairs to maintain the latest fashion to be transferred into the local markets on time  Covered demand of 3,000 retailers in Saudi Arabia alone & another 700 in UAE Highlights Achieved Historical Records in Sales Volumes for couple of years by dedicating all resources to achieve sales & collection targets covering 45% of the business of the Group; i.e. (8.1 Tons around 500,000 golden pieces = over 100 Million US$ annually) Generated a 38%growth in sales when being a National Sales Manager Achieving a growth of 25% as YOY during 2001 as marketing manager for 18K product  Prepared full market-coverage plan of sales force (20 salesmen & 20 assistants) to guarantee the distribution of 2.5 Tons of 18 Karat finished products (nearly 83,000 pieces) among 2000 active retailers in all mentioned countries Prepared annual forecast’ plans of 7 main categories & 18 sub-categories in addition to its pricing segments based on actual cost & the opportunities of the market

ORAS Industrial Contracting Co., Syria – Damascus - General Manager, Feb’ 1994 – June’ 1997Oras Industrial Contracting Company is a joint venture between Orascom / AT&T Group - EGYPT www.orascom.com and MAS Economical Group – SYRIA www.masgroup.net; handling wide part of Orascom products and providing various industrial projects to the Syrian, Jordanian & Lebanese MarketsKey Deliverables: Reporting directly to the Presidents of Both Groups  Held complete P&L and budget responsibilities. Established a totally new industry of an IT system by getting an Exclusive Distributorship for selling “BaaN” ERP system (that comes 2nd after SAP at that time and is merged lately under InfoTech) that in the Levant territory (Syria, Lebanon & Jordan) Presented “BaaN” ERP System to all well-known manufacturers under the sponsorships of the Chambers of Industry in Syria, Lebanon & Jordan through decent highly skilled conferences attended by many ministers who are responsible for the related fields in their countries. Expanded the business to meet the demand of other industrial requirements in Syria, such as, Railways equipment by “Vossloh” Co.− Germany, Electrical Generators by “Aries” Co.− UK and an exclusive agent in Syria for farms fog-spray machines by “Tifa” Co.− USA. Expanded the industrial field reaching wide network of international suppliers in the fields of:o 20 manufacturers in Earth-Moving productso 8 manufacturers in Electrical Generators & Motors.o 6 manufacturers in Cement Construction Equipment.o 5 manufacturers in Water Pumps & Valves industry.o 2 manufacturers in Oil Pipes, Valves, Related Supply Accessories and Oil Leakage-Fighting Systems from Norway Some of the turn-key projects delivered were:o The supply of different types & sizes of oil pipes & valves from Turkey. o The supply a huge electrical generator of 410 KVA from Aries Co.− UK to the faculty of education in Damascus University.

Damascus Airport

Other positions I have held: Chief of the repair section and other Technical positions & assignments.I took one year unpaid leave to work for Abudawood Group in Saudi Arabia.

With Extensive Sales Training by P&G, I was handling the productivity of Abudawood Main Warehouse (Distribution Center) preparing & presenting all the reports that reflect the actual operation & performance of this Distribution Center

Damascus, Syria

A normal Student