Amir has over fourteen years of experience in marketing, branding, research, and digital marketing, working with multinationals, agencies, and startups. He is currently the Programs and Marketing Director at MindShift MENA, a training and consulting company offering Ed-Tech solutions. Prior to this, Amir served as the Growth Marketing Manager at Botme and as an Innovation Data Analyst & Startup Scout at Rainmaking Innovation, the founders of Startupbootcamp, a global network of industry-focused accelerators. He also worked as a Research Analyst at the International Data Corporation (IDC), covering the software market in the Middle East and Africa region, and has held marketing roles at companies such as LG Mobile, UniFood, and Microtech.Beyond his professional experience, Amir is passionate about sharing his knowledge through training and mentoring. He has worked with organizations such as INJAZ Egypt, the Technology Innovation and Entrepreneurship Center (TIEC), enpact, GIZ, and Startups Without Borders as an Entrepreneurship and Marketing Trainer, helping entrepreneurs develop their business models and marketing strategies.Amir holds a Bachelor of Business Administration in Marketing and a postgraduate diploma in Business Administration, both from the Arab Academy for Science & Technology. He is currently pursuing a Master of Science in Sustainable Development with a concentration in Entrepreneurship at The American University in Cairo.