I started my career two decades ago in the sales team of Indonesia's largest oil company in Surabaya. My tenure at the time was to help key customers choosing the right selection of lubricants for machines and turbines. I also supported my fellow Sales Engineers to sustain growth in their respected sales offices spanned from East Java to Nusa Tenggara and Timor Leste. After a while in this job, I felt great passion in Marketing growing in me. I then decided pursue higher knowledge in over graduate Marketing academic in Australia. I finished my study and flew back to Jakarta in 2005, and joined the brightest Marketing team of the biggest beverage brand in the world. As a junior, I accomplished many assignments in brand activation, beverage sampling, and trade promotion, in effort of mastering my core tasks in integrated marketing communications. After several business plan execution, I decided to focus my personal growth in brand communications. I took the role in content management; both online and offline, on-air and on-ground. Two years later, I move position to media management to learn better manage of content distribution. My task includes connection planning and driving productivity of every DME dollar spent, and also find way to measure effectiveness. My responsibility extends to Indonesia and Papua New Guinea region in 2015. I learned much in this role, contribute in end-to-end process from Business Planning to Media execution.In 2017 I started my own consulting services startup for the company who wish to drive their DME productivity. This was a very exciting journey, I thus be able to walk side by side with the company, and give the fourth eye to the wheel as an outsider. A year later, I entered the Financial industry in a joint venture of Indonesian and Japanese insurance company. And then a year after, I joined a global leader company in the business of nutrition. The story then paused here. If you were interested to the rest of the story, please feel free to contact me via LinkedIn message. Cheers!