Amir Learner Email & Phone Number

Nashville, Tennessee, US

Boston, Massachusetts, US

• Leads all search marketing efforts for integrated marketing agency
• Reports directly into company founder, accountable for team P+L, which increased over 5x throughout tenure
• Manage team of 7 search marketing managers and specialists; responsible for all aspects of hiring, training, performance reviews, and development within the company
• Conceptualized and implemented the “best practices” digital marketing playbook for the organization, focusing around account creation, management, and optimization

Waltham, MA, US

• Responsible for management of paid search accounts for Flight Centre Canada brand across Google and Bing Paid Search platforms totaling $4 million in yearly advertising spend
• Consult in transition from agency partner to in-house team of paid search strategists
• Present leadership team with reporting and recommendations on marketing mix and channel performance

Chestnut Hill, MA, US

• Directly responsible for management of paid search accounts for direct response clients across several verticals including non-profit, software, legal and medical services
• Accountable for largest paid search budget at agency which includes over $6 million in ad spend across Google, Bing and several programmatic display vendors
• Drove and developed Paid Search strategy and optimization of accounts including budgeting, keyword strategy, ad copy development and landing page testing
• Helped build agency’s closed loop attribution and reporting system allowing for insights into whichonline leads and conversions resulted in offline revenue generating events
• Led agency-wide implementation of Invoca call tracking platform including funneling paid search call data into Google AdWords interface for more precise bid optimization

Littleton, MA, US

• Managed relationships with external marketing consultants to develop and execute search marketing plan to acquire new customers, improve online visibility, improve shopping experience and increase revenue for all of.
• Prepared monthly SEO, PPC and CSE reports to share with non-technical team members and senior management to convey the effectiveness and success of implemented internet marketing strategies across all channels.
• Used year over year, traffic, revenue, keyword and landing page data to provide additional methods of tracking SEO effectiveness to combat “not provided” data issue from Google Analytics
• Served as in-house marketing specialist; advise on new online revenue generating opportunities as well as develop and execute strategies to increase online presence and visibility of all of the Dover Saddlery brands

• Worked with several small businesses to help increase their online marketing presence including a local DJ entertainment company, an appliance wholesaler and a broadcast hardware manufacturer
• Responsibilities included implementing and executing Google Ads campaigns, improving SEO, acting as an agency liaison during website launches, implementing social media strategies to grow engaged audiences, writing.

Boston, MA, US

• Worked directly with Chief Creative Officer on daily basis to ensure completion of all business activities
• Managed incoming video production and copywriting project leads with wide variety of clients
• Collaborated with The Cultivated Word’s SEO firm to develop keyword strategy and blog content
• Ushered clients through initial stages of engagement process including proposal writing and invoicing
• Served as direct contact for clients throughout the video production process