Amir Mohamed Email & Phone Number

Singapore

As a lead for Insights & Research team, I engage various stakeholders to understand their research and analytics requirements and help craft research projects linked to Sport Singapore overall mission of using sport as a strategy for Singaporeans to lead a healthier, meaningful life and contributing to nation building. I work with Strategy Group Chief and manage research design, analytics approach and execution of internal / outsourced projects aimed to empower senior management and stakeholders with valuable insights for better decision-making process.- Lead research projects that measure impact of sports participation and organisational levers to sport ecosystem and programmes for the citizens- Insights sharing with stakeholders including Ministry level (MCCY) on analyses of internal and external databases-Support strategy developments to increase Sport participation of general population and focusing on strengthening outcomes on health, social capital and national pride- Support digital transformation with Data Hub to enable data access for staff for better data driven decisions / planning Key Accomplishments:-“Go to person” for research in the organisation and team lead for National Sport Participation Survey, critical for supporting organisation’s insights needs, corporate KPIs and sport ecosystem information requirements.-Successfully led national-scale post event evaluation research (GetActive! Singapore) for 5 years, from design, operations to analysis and insights delivery with results presented up to Ministry (MCCY)-Launched Tableau dashboards, infographic and synthesized reports, allowing greater ease of data / insights sharing in Sport Singapore and supporting SportDataExchange Portal for collaboration with sporting industry.-Successfully procured and managed customised research / consultancy projects worth over $2 million dollars annually and ensuring insights contribute to effective policy formulation and programme design.

Singapore

- Lead and managed all aspects of research projects set-up, outputs, reporting including presentation of results to top managements.- Client interfacing responsibilities in forging long-term relationships with new/ existing clients to increase sales and delivering thoughtful proposals to clients’ research brief.- Driving initiative to develop proprietary research tools for the company to expand client base, increase sales and improve productivity.Key Accomplishments:- Successfully evaluated and provide expert advice for choice of online platform for company’s long-term usage, enhancing efficiency of project management and delivery of outputs to clients.- Redesigned report templates for tracking / repeat studies, resulting in better efficiency and speedier turnaround of deliverables.

• Headed up Consumer Insights for Discovery Networks SEA and led and managed teams in Asia Pacific function, covering 9 markets and 11 channel brands.• Supported senior stakeholders and function heads (Programming, MarComm, Media Planning and Ad Sales) with actionable intelligence.• Provided strategic and analytical guidance for Discovery Networks programme performance growth.• Led various customize studies, drawing insights for business decisions and revenue generation.Key Accomplishments:- Produced regular analysis / recommendations to Content team which led to double digits ratings growth for Discovery portfolio.- Negotiated contracts with vendors for new return path databases (RPD), resulting in costs savings and led training to transition usage of the databases within the company.- Reengineered presentations to support ad sales team to achieve several successful pitches.- Led social segmentation research to determine activities and factual channels brand affinity amongst Millennials in 6 SEA countries. Brand influencers were identified to be brand advocators to raise Discovery’s profile in the digital space- Analysed and produced relevant insights for acquisition of UEFA Champions League & Europa League for Eurosport channel.

Responsible for all research requirements for Discovery Networks in Asia Pacific which include analysing TV ratings data for 9 markets and managing customised projects to meet Content group and Advertising Sales business objectives. Key Accomplishments:• Developed insightful reports to support Programming, MarCom, Media Planning teams to drive ratings growth for Discovery channels.• Managed research that led to the successful launch of Discovery Kids channel in Asia, contributing to increased affiliate revenue.• Led the set-up of Discovery’s online community panel, driving significant cost savings in deploying customize research.• Generated impactful presentations to support sales efforts.

• Managed multi-country studies for direct clients based locally and overseas, ensuring timely completion and findings with actionable outcomes. Area of focus included Media (TV, Print, Outdoor & Internet), Finance and Retail.• Led end to end cycle from designing, implementation to finally authoring reports and presentation of results.• Developed new clients and serviced existing clients to meet sales targets.Key Accomplishments:• Rose from Executive to Senior Project Director role, leading a team and managing accounts worth over a million dollars.• Integral member of Synovate Media business which successfully implemented PAX / Affluent Media study to continuous tracking methodology.• Recognised for work excellence and selected to attend 2005 Global Conference.