Amir Mohamed Email & Phone Number

Singapore

As a lead for Insights & Research team, I engage various stakeholders to understand their research and analytics requirements and help craft research projects linked to Sport Singapore overall mission of using sport as a strategy for Singaporeans to lead a healthier, meaningful life and contributing to nation building. I work with Strategy Group Chief and.

Singapore

- Lead and managed all aspects of research projects set-up, outputs, reporting including presentation of results to top managements.- Client interfacing responsibilities in forging long-term relationships with new/ existing clients to increase sales and delivering thoughtful proposals to clients’ research brief.- Driving initiative to develop proprietary.

• Headed up Consumer Insights for Discovery Networks SEA and led and managed teams in Asia Pacific function, covering 9 markets and 11 channel brands.
• Supported senior stakeholders and function heads (Programming, MarComm, Media Planning and Ad Sales) with actionable intelligence.
• Provided strategic and analytical guidance for Discovery Networks programme performance growth.
• Led various customize studies, drawing insights for business decisions and revenue generation.Key Accomplishments:- Produced regular analysis / recommendations to Content team which led to double digits ratings growth.

• Responsible for all research requirements for Discovery Networks in Asia Pacific which include analysing TV ratings data for 9 markets and managing customised projects to meet Content group and Advertising Sales.
• Developed insightful reports to support Programming, MarCom, Media Planning teams to drive ratings growth for Discovery channels.
• Managed research that led to the successful launch of Discovery Kids channel in Asia, contributing to increased affiliate revenue.
• Led the set-up of Discovery’s online community panel, driving significant cost savings in deploying customize research.
• Generated impactful presentations to support sales efforts.

• Managed multi-country studies for direct clients based locally and overseas, ensuring timely completion and findings with actionable outcomes. Area of focus included Media (TV, Print, Outdoor & Internet), Finance and.
• Led end to end cycle from designing, implementation to finally authoring reports and presentation of results.
• Developed new clients and serviced existing clients to meet sales targets.Key Accomplishments:
• Rose from Executive to Senior Project Director role, leading a team and managing accounts worth over a million dollars.
• Integral member of Synovate Media business which successfully implemented PAX / Affluent Media study to continuous tracking methodology.
• Recognised for work excellence and selected to attend 2005 Global Conference.