Amir Obralić Email & Phone Number

Bosnia And Herzegovina

Lisbon Area, Portugal

In charge of B2B marketing. Developing team, creating brand assets, increasing brand awareness. Monitoring both online and offline communication channels.• Creation and management of social media profiles - LinkedIn, Facebook and Twitter.• Development of corporate website by inbound and SEO principles. Managing the team of designers and developers to build creative, efficient and lead-generating online presentation.• Growing and maintaining email database. Creating email marketing automated funnels and sequences using tools like MailChimp and HubSpot.• Content and copywriting of PR articles, blog posts, editorials, and social media posts.• Analyzing data from Google Analytics, HubSpot CRM, MailChimp, and other tools to automatically generate detailed and aesthetically pleasing reports in Google Data Studio.• Negotiating advertising spaces with media partners in igaming industry to get the best banner positions, generate a lot of traffic and increase brand awareness.• Making comprehensive marketing and budget plans with detailed expenditure and revenue projections.• Segmenting customers and executing customized communication strategies.

Mostar

Running workshops, consultancy and mentoring sessions for start-ups.• Workshop topics and lectures: digital marketing, email marketing, Facebook advertising, Google AdWords, SEO, social networks (Facebook, Twitter, LinkedIn, Instagram, YouTube), building website, digital tools (Canva, Google Analytics, Keywords Everywhere, SimilarWeb, VidIQ YouTube, Hootsuite, Buffer, Later, WordPress, NameVine, Ahrefs, Ubersuggest…), lead generation, blogging, content marketing.• Consultancy and advisory role on marketing and business related topics helping 15+ start-ups better understand markets, target audience, develop business, customize strategies and tactics and use special tools to achieve their goals easier.

Mostar

Overseeing all marketing activities and direct involvement in the following:• Creating and delivering advertising strategies. With less than 10% of total marketing budget spent on advertising, brand awareness increased significantly. Metrics include website sessions, unique users, direct and organic traffic, social media followers, media mentions, sales leads - all increased by at least 50% within two-year period.• Coordinating re-design of product portfolio. Writing the entire 80+ pages content and closely collaborating with graphic designers, photographers, 3D animators, product and project managers to deliver valuable information to potential customers.• Development of brand new website. Coordinating the work of SEO and Analytics expert, graphic designers and developers. Website provides user-friendly experience, combines aesthetics and functionality with easy navigation. The initial KPIs (number of sales leads, new sessions and engagement) were achieved within two months after the release.• Grew email database by 275% in three months (still growing). Segmenting database and conducting email/newsletter campaigns using MailChimp and achieving opening rates and CTR (Click Through Rates) above the industry average with negligible unsubscribe rate.• Supervising organisation of exhibitions including stand design, planning the budget, personnel, products, design and distribution of promotional materials, market research, press releases, advertising across multiple digital and offline channels. Overseen 25+ events.• Composing product presentations for acquisition of new B2B clients, or for the purposes of cros-selling and up-selling. Content: product descriptions, case-studies, statistical data, contact information and CTAs.• Devising B2B2C campaigns for new product releases. Customized approach to each client and product. Analyzing the market and end-users behavior to deliver detailed advertising instructions which will lead to better performance on the market.

Mostar

Building brand awareness and laying grounds for all marketing activities in the company.• Establishing and maintaining contacts with lead industry magazines to organize and implement promotional activities. Within a year built a network - from two contacts to more than 20 media partners which was the key step in raising brand awareness on three different continents where company is doing business.• Analyzing effectiveness and success of industry events where company showcased its products and services. Making reports and suggestions on what should be changed to achieve better results. Number of leads and valuable contacts increased by more than 20%.• Defining and implementing strategies to raise company’s brand awareness. All promotional materials have similar business storytelling and visual appearance. Press releases written in a way to back up promotional materials and to show company’s growth. Product presentations designed to show the value and benefits customer will get.• Working closely with 3D motion designer on creating promotional video showcasing the products. Composing concise promotional copy and arranging the order in which the products appear.• Management of social media accounts. Responsible for content marketing strategy, managing and monitoring activities, setting goals, measuring and bench marking the results, scheduling posts, social listening and testing which channels work the best. Focusing entirely on organic growth and business related content. Number of followers, reach and engagement built from ground up.• Monitoring industry trends and conducting research of the competition and potential customers in order to improve the company’s position on the market. Development of segmented database and its management through CRM tools (Zoho, Salesforce, Podio).• Making regular website changes in WordPress CMS: content update and adjustment of call to action buttons for better conversions.

Maglaj

• B2B sales of company’s premium product on more than 10 Eastern and Central European markets making 25% of total sales quantity with average price significantly higher compared to any other market.• Created monthly sales plan template and annual sales budget template for the entire department. All sales representatives and managers used it to plan sales activities and production. Everything was set up in such way to easily monitor statistical data, make conclusions and suggestions on it. The plans made the entire sales process faster and more efficient and are still used today.• Led a team on writing first-ever detailed marketing plan with in-depth analysis of complete product portfolio, research and data gathering on customers, competition, and markets, sales analysis, and detailed development of new marketing activities through the usage of various marketing and business tools: PEST, SWOT, VRIO, strategic triangle, map of perception, STP, marketing mix, competitive advantage, BCG. The plan showed complete picture of the company - its strengths and weaknesses, and suggested strategies and actions to be taken in order to improve the production and sales processes.• Written the entire marketing copy and case studies for products, and designed product presentations using CorelDraw and Adobe Illustrator. For the first time, the company had meaningful and uniformed way of presenting the product which resonated positively with both current and potential clients.

Zenica, Bosnia And Herzegovina

Co-founded FitLife, designed and wrote content for the website and social networks.• Coordinated editorial calendar and communication strategy, developed and tracked KPIs through Facebook and Google Analytics, monitored trending topics to write appealing, authoritative and informative blog posts.• Devised detailed plan for e-commerce store in combination with organic and paid promotional activities through the use of Google AdWords.• Designed promotional materials, profile and cover Facebook pictures using the combination of CorelDraw, Adobe Photoshop and Adobe Illustrator.• Managed content on Facebook page leading to organic 2.500 followers in less than three months period, and implemented promotional activities leading to 30.000 website views in the third month of business.• Developed and positioned AdSense to grow the passive income.• Created overall business plan for three years ahead.

Zenica, Bosnia And Herzegovina

Part-time job to help finance the college studies.• Assistant Fight and Assistant Kata Referee.• Preparation and organization of competition areas.• Administrative work.

Viale Citta D'Europa 825/829, 00144 Roma, Italia

Part-time job to help finance the college studies.• Promotion, distribution, and sales of Herbalife products.• Organization of Herbalife seminars and other events.

Master Of Economics, Management, 9.67 Out Of 10

Currently working on Master thesis. Passed all exams with average grade 9.67 (lowest 6.0; highest 10.0).

Bachelor Of Science In Economics, Management And Entrepreneurship

- Graduated with highest score 10/10. Graduate work titled ''The significance of writing a business plan for new ventures success''.