As the Head of Marketing at Zero Impact Energy (ZIE), I have been instrumental in shaping the branding, messaging, and digital presence of these leading entities under the ZIE umbrella in the EV charging and renewable energy space. My responsibilities extend to the broader spectrum of ZIE, where I lead the branding and marketing efforts across all subsidiaries including Zero Impact Solutions, Zero Impact Builders, and ChargeTronix. ChargeTronix is a California-based EV charger solutions provider. Data-driven decision-making is at the heart of my approach. I spearhead the aggregation and analysis of e-mobility platform data, providing valuable insights that guide our marketing strategies and client reporting. This analytical framework ensures that our strategies are not only creative but also grounded in empirical evidence.Cross-functional collaboration is key to our success. I work closely with teams across design, sales, engineering, finance, and business intelligence, fostering a holistic approach to marketing and product development. My role in bridging the communication and strategic alignment between the CEOs of ChargeTronix and ZIE is crucial for synergizing efforts across multiple companies.I have built and managed both in-house and outsourced teams, including SEO experts, graphic designers, and web developers, ensuring they align with our high standards and strategic goals. My leadership extends to training these teams, emphasizing the integration of AI and other advanced technologies in their respective domains.The partnerships, PR, and collaborations I oversee have been key in driving both business growth and innovation.With an MBA from USC, an engineering background from UCLA, and 7 years of experience in technology and entrepreneurship, I bring a unique blend of skills to the table.

Use various communication channels to recognize great leaders within sustainability space who are USC alumniActively monitor alumni feedback and suggestions to help establish TSN's direction and strategies

I am an accomplished Director of Marketing with a proven track record in driving growth and achieving exceptional results. With expertise in leading cross-functional teams, optimizing campaigns, implementing SEO and SEM strategies, and managing successful paid campaigns, I have been instrumental in elevating brand visibility and generating revenue for www.phantomgogo.com and its external clients.Key Responsibilities:• Led and managed a high-performing content team, ensuring the creation of engaging and impactful content aligned with brand objectives.• Developed and executed comprehensive campaign strategies, leveraging data-driven insights to optimize performance and exceed key performance indicators.• Implemented effective SEO and SEM initiatives, staying ahead of industry trends and utilizing best practices to drive organic and paid search visibility.• Executed successful paid campaigns across multiple platforms, continuously monitoring performance and implementing strategic optimizations for maximum return on investment.• Created and implemented targeted email marketing campaigns, encompassing cold outreach, email campaigns, and automated flows, resulting in increased engagement and subscriber conversion rates.• Oversaw a talented social media team, spearheading channel creation, content scheduling, and community management to enhance brand presence and foster meaningful connections.• Developed and executed branding strategies, ensuring consistent messaging and visual identity across all marketing channels.• Led website upgrade projects, collaborating closely with the development team to enhance user experience and optimize conversion rates.Additional Responsibilities:• Successfully managed paid campaigns for five external clients under Atlas X Media subsidiary, delivering exceptional results and maintaining client satisfaction.

As a highly skilled Marketing Manager, I played a pivotal role in the successful beta testing and launch of Darwins.io, a cutting-edge social staking platform (Cofi) Leveraging my expertise in Web3 and community building, social media management, brand positioning, and growth hacking, I collaborated closely with the CEO and engineering team to create a product and brand that resonated with the atomic network on the Twitch platform. By forging partnerships with over 300 top-rated Twitch streamers, managing our social media presence, and orchestrating a successful presence at the 2022 TwitchCon in San Diego, I contributed to the organic growth and market success of Darwins.io.Key Responsibilities:• Orchestrated the beta testing phase of Darwins.io by collaborating with over 300 top-rated Twitch streamers, ensuring seamless integration and garnering valuable feedback for product optimization.• Created and executed a comprehensive social media strategy, driving brand awareness, engagement, and user acquisition through targeted campaigns and content.• Managed the company booth at the prestigious 2022 TwitchCon in San Diego, maximizing brand visibility, networking opportunities, and generating leads.• Collaborated with the CEO and engineering team to develop a unique brand positioning and value proposition that resonated with the Twitch atomic network, emphasizing incentives for inviting their network to the platform.• Utilized growth hacking strategies to organically scale user acquisition, leveraging the power of the Twitch community and streamer endorsements.• Monitored market trends, analyzed user feedback, and provided insights to the engineering team to continuously improve the product's features and user experience.• Conducted market research and competitor analysis to identify opportunities for differentiation and innovation within the streaming industry.

As Business Development Manager at Bitget, I achieved outstanding growth, driving a daily trading volume of $10 million. By collaborating with 37 Web3 influencers, I successfully established strategic partnerships and increased market participation. This led to significant brand exposure and a substantial user base, contributing to the impressive trading volume. Working closely with cross-functional teams, I optimized influencer marketing campaigns to enhance user acquisition and trading activities. As the Business Development Manager, I positioned Bitget as a trusted and prominent platform in the Web3 space, solidifying our market presence and driving continuous growth.

As a Marketing Manager at Real E Chain, I successfully drove growth for our Web3 Growth Hacking Agency. Through strategic initiatives, I acquired six clients with marketing budgets of $50k-$100k. Additionally, I led our EdTech arm, educating over 2000 students through online Web3 courses.Utilizing my expertise in Web3 marketing trends, I developed and executed targeted client acquisition strategies. By leveraging data-driven insights and industry partnerships, I positioned Real E Chain as a leading agency in the Web3 space.Collaborated with cross-functional teams to ensure cohesive marketing efforts, analyzed market dynamics, and provided regular progress reports. Through my contributions, we achieved revenue growth and established Real E Chain as a trusted authority in Web3 marketing.

As Business Development Manager at OKX, I drove exponential growth, achieving a daily trading volume of over $3 million. By strategically hiring and managing a team of 20+ influential Web3 personalities, I expanded market reach and formed key partnerships. Through targeted collaborations, OKX's brand presence soared, attracting a substantial user base and driving increased trading volume. My proactive approach to identifying market opportunities propelled strategic initiatives, fostering OKX's growth trajectory. Collaborating cross-functionally, I seamlessly integrated influencer marketing campaigns to maximize user acquisition and trading activities. As Business Development Manager, I positioned OKX as a trusted and prominent player in the Web3 space.

As a Research Analyst at Sustany.co, I played a crucial role in analyzing market trends and identifying investment opportunities within the Web3 space. Leveraging my expertise in data analysis, I performed in-depth research using a proprietary fundamental analysis framework that encompassed the product, team, market-fit, financials, and legal setup of various Web3 projects. My contributions directly led to successful investment allocations totaling over $3 million, providing valuable insights to the General Partners of the firm. Additionally, I closely monitored the progress of investments and reported on market dynamics on a regular basis.Key Responsibilities:✦ Analyzed market trends and conducted thorough research to identify promising investment opportunities within the Web3 sector.✦ Utilized data-driven analysis to evaluate the viability and potential of Web3 projects, assessing key factors such as product quality, team expertise, market fit, financial performance, and legal compliance.✦ Implemented a proprietary fundamental analysis framework to perform deep dives into each project, providing comprehensive insights to support investment decisions.✦ Collaborated closely with General Partners to allocate over $3 million in investments, maximizing the firm's return on investment.✦ Monitored the progress of investment deals, tracking key performance indicators and reporting on market dynamics on a periodic basis.✦ Conducted due diligence on potential investments, assessing risk factors and providing recommendations based on thorough analysis.✦ Stayed abreast of industry trends, regulatory changes, and market developments within the Web3 space, ensuring informed investment decisions.

Promoted to PM role to manage a multi-million-dollar line expansion within the refinery managing the installation, and schedule while reporting directly to the P66 client

Lead an estimation team on the $126 million Tilikum Crossing project where company got awarded the contract with the best-value bid