Amirtha Varshini

Amirtha Varshini Email and Phone Number

Brand Building | Analyst Relations | Events | Partner Marketing l Strategic Marketing | Influencer Relations | Digital Marketing | Content Marketing @ Factspan Analytics
seattle, washington, united states
Amirtha Varshini's Location
Bengaluru, Karnataka, India, India
Amirtha Varshini's Contact Details

Amirtha Varshini work email

Amirtha Varshini personal email

n/a
About Amirtha Varshini

I bring a comprehensive marketing skillset to the table, with over 7 years of experience building and managing successful analyst and influencer relations programs. I also possess extensive event marketing expertise, having planned and executed impactful events of all sizes. My areas of proficiency include:Analyst & Influencer Relations: Building and nurturing strategic relationships with key industry analysts and influencers.Event Marketing: Conceptualizing, planning, and managing events to achieve marketing goals and generate ROI.Content Marketing: Crafting compelling content (written and social media) to engage target audiences.Digital Marketing: Utilizing email marketing and social media platforms to drive brand awareness and lead generation.Branding & Project Management: Developing and maintaining a strong brand identity while keeping projects on track and within budget.

Amirtha Varshini's Current Company Details
Factspan Analytics

Factspan Analytics

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Brand Building | Analyst Relations | Events | Partner Marketing l Strategic Marketing | Influencer Relations | Digital Marketing | Content Marketing
seattle, washington, united states
Website:
factspan.com
Employees:
139
Amirtha Varshini Work Experience Details
  • Factspan Analytics
    Associate Manager
    Factspan Analytics Apr 2023 - Present
    Bengaluru, Karnataka, India
    ANALYST RELATIONS:Analyst Relationship Management: Cultivating and maintaining strong relationships with key industry analysts and influencers. (Gartner, Everest Group, Forrester, ISG, IDC, HFS etc)Market Positioning & Messaging: Developing compelling narratives that resonate with analysts and position Factspan as a leader.Analyst Briefings & Inquiries: Delivering insightful briefings and providing timely responses to analyst inquiries.Content Creation (Analyst-Centric): Crafting impactful content (reports, white papers, case studies) tailored to analyst needs.Market Research & Competitive Analysis: Understanding industry trends and staying ahead of the curve to inform analyst interactions.EVENT MANAGEMENT:Event Planning & Management: Develop and execute event plans from conception to completion, including budgeting, venue sourcing, vendor selection, logistics, marketing, and post-event evaluation.Marketing & Promotion: Develop and implement marketing strategies to promote events and attract attendees.Virtual Event Management: Planning, coordinating, and executing all aspects of virtual events, including platform selection, speaker management, content creation, attendee engagement strategies, and post-event analysis.Project Management: Adept at using project management methodologies to keep projects on track, within budget, and on time
  • Tata Consultancy Services
    Digital Marketing Lead
    Tata Consultancy Services Jul 2021 - Mar 2023
    Bengaluru, Karnataka, India
    Marketing Lead for TCS's Niche HCM Business Unit.- Strategic Marketing and Planning- Assist corporate communication with the development and execution of an effective analyst relations program- Partner marketing - Content marketing- Planning and execution of virtual and physical events- Marketing research- Internal Branding
  • Neeyamo
    Associate Manager
    Neeyamo Apr 2020 - May 2021
    Chennai, Tamil Nadu, India
    Analyst Relations:- Manage Neeyamo's Analyst Relations function by connecting with industry advisors/analysts and HR influencers and educate them about Neeyamo's capabilities.- Understanding Research agenda, the industry trends and work with various analyst & advisory organizations.Mass Marketing:- Managing the email marketing portfolio, using Hubspot and Zoho.- End to end email marketing and campaign management- Email campaign promoting events and service offeringsSocial conversations & Content Marketing:- Enabling social conversations with influencers and thought leaders on social media platforms - Promoting thought leadership via articles, blogs and research papers- Writing domain specific articles and blogs
  • Neeyamo
    Assistant Manager
    Neeyamo Dec 2018 - Mar 2020
    Chennai Area, India
    Analyst & Advisor Relations:Establish and maintain relationships with leading Analyst & Advisory Firms on behalf of Neeyamo. Develop proactive strategies with vertical and horizontal practices designed to educate advisory constituents about Neeyamo’s strategy and capabilities and ensure Neeyamo is well positioned for consideration in outsourcing transactions.
  • Indegene
    Project Coordinator
    Indegene Jun 2017 - Nov 2018
    Bengaluru Area, India
    Project Coordinator-Working extensively to prepare comprehensive action plans, including resources, timelines and budgets for projects. Perform various coordinating tasks, like -Schedule and risk management-Identify and define requirements, scope and objectives for the project-Procurement management-Act as the point of contact and communicate project status to all participants-Create and maintain comprehensive project documentation, plans and reports-Ensure standards and requirements are met through conducting quality assurance tests
  • Ibm India Private Limited
    Internship
    Ibm India Private Limited Jun 2016 - Jul 2016
    Bengaluru, Karnataka, India
    Study on the stages of Global Recruitment process in IBM.

Amirtha Varshini Skills

Analyst Relations Hubspot Marketing Hub Human Capital Management Microsoft Powerpoint Blogging Market Research Content Marketing Communication Team Management Strategy Microsoft Word Microsoft Excel Customer Service Project Planning Social Media Marketing Financial Force Management Teamwork Project Management Marketing Strategy Video Scripts Zoho Crm

Amirtha Varshini Education Details

Frequently Asked Questions about Amirtha Varshini

What company does Amirtha Varshini work for?

Amirtha Varshini works for Factspan Analytics

What is Amirtha Varshini's role at the current company?

Amirtha Varshini's current role is Brand Building | Analyst Relations | Events | Partner Marketing l Strategic Marketing | Influencer Relations | Digital Marketing | Content Marketing.

What is Amirtha Varshini's email address?

Amirtha Varshini's email address is am****@****pan.com

What schools did Amirtha Varshini attend?

Amirtha Varshini attended Vellore Institute Of Technology, Meenakshi College Of Engineering.

What skills is Amirtha Varshini known for?

Amirtha Varshini has skills like Analyst Relations, Hubspot Marketing Hub, Human Capital Management, Microsoft Powerpoint, Blogging, Market Research, Content Marketing, Communication, Team Management, Strategy, Microsoft Word, Microsoft Excel.

Who are Amirtha Varshini's colleagues?

Amirtha Varshini's colleagues are Srivastava C M, Chandrasekhar Tirupati, Jatin Akad, Manisha Dasari, Sanjay Kumar Jain, Ram Charan Nimmakayala, Thomas Augustine Mampilly.

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