Amiruddin Satar Email & Phone Number

Amiruddin is an esteemed corporate executive with 35 years of distinguished service across global industries, specialising in healthcare, plantation management, and renewable energy. As the current Director General of FELDA, he is orchestrating the digital transformation and sustainable development of this 67-year-old institution. FELDA is the world's largest plantation operator, managing 2.0 million acres of oil palm plantations domestically and internationally.His illustrious career includes pivotal leadership roles at prominent organisations such as KPJ Healthcare Berhad (KPJ) for 27 years, Tabung Haji, Boustead Holdings, and UMW Toyota Berhad. Amiruddin's expertise lies in strategic planning and execution, sales and marketing leadership, developing strategic partnerships, driving organisational change, and optimising operational processes, all while championing sustainability and community development.His tenure in the healthcare sector was marked by groundbreaking innovations and a relentless commitment to enhancing healthcare delivery and community well-being. Key achievements include revolutionising customer service standards, implementing cutting-edge Hospital Information Systems and Clinical Information Systems, fostering a culture of excellence among staff, and expanding KPJ's healthcare brand through strategic M&As and new hospital developments, focusing on sustainable healthcare practices.Career Highlights:1. He orchestrated FELDA's strategic reacquisition of FGV shares through a Voluntary General Offer (VGO), increasing ownership from 34% to 82% in 2023 while implementing sustainable practices across operations and enhancing support programs for FELDA settlers.2. He contributed to national policies, regulations, and community health initiatives, playing a pivotal role in shaping Malaysia's healthcare industry. Led the development of free health screening programs and mobile clinics for rural areas, ensuring sector growth aligned with global standards and addressed local needs.3. As Managing Director of KPJ Healthcare, he led the company to 40% revenue growth from RM1.9 billion (2011) to RM2.6 billion (2019) while implementing sustainable healthcare practices and community outreach programs. He launched a successful nationwide initiative for breast cancer awareness4. He drove KPJ Healthcare's expansion by 80% from 6 to over 30 facilities while championing corporate social responsibility programs that significantly impacted local communities.