Amirul Sani Email & Phone Number

Kajang, My

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia

ACHIEVEMENT• Led and manage over 7+ client projects with cumulative value of over US$250,000• Grew top line gross margin by +300% in 6 months through high impact optimization• Streamlined campaign delivery for marketing team and cross department integration to achieve 100% KPI hit rate for US$500,000 campaign deliverables • Manage B2C lead-generation campaigns that deliver +70,000 SQLRESPONSIBILITIES• Set strategic marketing KPI that impacts overall growth• Develop and manage data driven digital marketing campaign with cross department integration • Optimize campaign through data analytics and systematic A/B testing approach • Manage and optimize campaign budget for highest ROAS, ROI & MER• Client Market Research (Audience Demographic/Psychographic, Competitor analysis, Industry Research)• Client Account Audit (Past performance, Point of Optimization, & Insights)• Develop Marketing Plan tailored to client business model and objectives through integration of customer journey, data points & insights on both organic and paid social media channel• Provide strategic support on content strategy & branding• Develop internal CRM strategy and email marketing campaign to leverage audience retention and activation • Provide creative draft that align creative department on performance and client objectives• Provide performance based copywriting• Develop landing page that serve client objectives • Develop and implement conversion rate optimization strategy

Selangor, Malaysia

ACHIEVEMENT• Lead a team of marketers achieving client monthly KPI through strategic support and leadership• Develop omni-channel marketing plan that spearhead client top line revenue by 290% in 6 months to 500k MRR• Manage and oversee 10+ satisfied client accounts that help scale and retain top line revenue RESPONSIBILITIES• Leading a team of marketer to manage and spearhead client account • Manage and oversee 10+ client account through strategic performance monitoring system• Provide marketer training on best practices and performance insights • Support business development team with prospect proposal pitch• Establish effective communication with clients on campaign alignment, progress report and marketing plan • Client Market Research (Audience Demographic/Psychographic, Competitor analysis, Industry Research)• Client Account Audit (Past performance, Point of Optimization, Insights, SWOT)• Develop Marketing Plan tailored to client business model and objectives through integration of data & insights• Manage and optimize data driven digital marketing campaign • Provide creative draft that align creative department on performance and client objectives• Provide performance based copywriting

Selangor, Malaysia

ACHIEVEMENT• Develop omni-channel marketing plan that grow FMCG client top line revenue by 290% in 6 months to 500k MRR• Reduce client CPA by 60% through high impact A/B testing approach• Launch digital marketing campaign for service-based client that helps them filled up booking calendar 3+ months aheadRESPONSIBILITIES• Client Market Research (Audience Demographic/Psychographic, Competitor analysis, Industry Research)• Client Account Audit (Past performance, Point of Optimization, Insights, SWOT)• Develop Marketing Plan tailored to client business model and objectives through integration of data & insights• Manage and optimize data driven digital marketing campaign • Provide creative draft that align creative department on performance and client objectives• Provide performance based copywriting

Kajang, Selangor, Malaysia

ACHIEVEMENT• Increase MTM B2C sales target to 40% in 8-months• Increase e-commerce conversion rate by 120% through strategic CRO implementation • Reduce cost per acquisition on advertising platform through systematic A/B testing approach RESPONSIBILITIES• Develop e-commerce sales page that drives sales in DTC business model• Continuous conversion rate optimization to improve sales page performance • Develop advertising campaign to drive top line revenue• Provide creative draft that focus on direct response performance• Provide copywriting that focus on direct response performance • Develop and implement Ads A/B testing system top optimize cost and enable horizontal scaling

Kajang, Selangor, Malaysia

Conduct proofreading and translation for academic thesis

Semenyih, Selangor, Malaysia

Engaging with prospect, presenting the property of interest from the layout, town planning and purchasing process. Aligning the interest with projects offered.

Bachelor'S Of Environmental Science And Technology, Environmental Science

Activities and Societies: Faculty of Environmental Student Association (Board members), Kolej Pendeta Zaba Sports Committee (Treasurer).

Foundation Degree, Agricultural Science