Amir W. Email & Phone Number

New York, Ny, Us

Part of the Search Engine Marketing (SEM) team for Warner Bros.’s theatrical & home entertainment divisions As part of the paid search team, assisted in preparing, launching and optimizing all paid search efforts (on Google & Amazon) for upcoming and existing WB theatrical releases and streaming/DVD online customer acquisitions. Involved with the build, launch and optimization practices for Amazon Marketing Services (AMS) platform advertising a full line of WB’s DVD/video/streaming titles/ASINS directly on Amazon, including Sponsored Product Ads and Sponsored Brand Ads. Providing insights and strategy to WB while providing internal input to our team from WB’s marketing leads as per reach, demographics, audiences and share of voice (SOV) to target for branded efforts as well as undecided movie goers.

New York, Ny, Us

• Running SEM digital ad campaigns across Google Ads, Bing Ad Center & Yahoo Gemini for Fitbit, GoPro & Ghirardelli Chocolate clients.• Account advertising budgets (Search Network & PLA’s) ranging from $2 million - $5 million in annual budgets.• Providing weekly status updates, insights and cross-communication via multiple products/channels within the overall agency account/s including the social media, print & programmatic teams.• Creating DoubleClick and Datorama analytics reporting, automatic bidding strategies and conversion tracking floodlights to optimize and measure conversion KPI performance.• Providing clients with white glove support and top notch digital ad expertise via weekly and monthly performance reviews and strategy discussions.• Creating ad-copy (including A/B testing), checking SQR's for kw / neg. kw modifications, bulk editing new campaigns, ad-groups and extensions, updating naming conventions and various setting to enhance performance and/or launch new client requested promos.• Updating and launching Product Listing Ads (PLA’s) to meet updated client ecommerce product line and update special seasonal promos & discounts.

Atlanta, Ga, Us

Managed 25+ local and national accounts with predominance in the California region as part of DEXYP’s SEM team. Accounts geared toward SEM including Pay-Per-Click advertising (Search & Display) within Google AdWords, Bing & Yahoo Gemini Search Advertising ranging from $6,000 - $42,000 / monthly budgets (over $2 million per year in total wholesale advertising).• Line Of Business (LOB’s) advertised included but not limited to:o Law Firms, Plumbers, HVAC, Electricians, Locksmiths, Movers, Exterminators, Bail-Bonds, Appliance Repairs, Flood Damage, E-Commerce, Education, Fashion, Art Shops, Auto Repairs, Financial Services, Carpet Cleaning, Home Improvement (& Construction Materials/Contractors), Dentists, Real-Estate, Security Services, Animal Hospitals, etc.• Subject Matter Expert (SME) for our Acquisio (a Web.com subsidiary) reporting & automatic bidding software platform• Led team trainings for Search Engine Marketing tactics and techniques and for Web.com’s Acquisio platform (also provided interactive weekly training sessions for new hires)• Involved in ad URL tagging with HTML tracking / Google analytics coding• Client website design consultant and proofer for ad quality score and conversion enhancement• Built national branding and e-commerce based SEM campaigns serving ads competing against major nationwide retail brands

Atlanta, Ga, Us

Offered clients and sales team service and support for over forty SEM based local and national digital ad campaigns serving medium to large sized businesses throughout the country with a combined total of over $4 million / year in account wholesale budgets.• Client-facing experience including performance consultation calls and in-person meetings with clients and sales teams