Amisha Shah Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Bengaluru, Karnataka, India

- Revenue Growth: Drove sales across lob's of employee benefits, liability, property, marine.- Consultative Sales Leadership: Built a robust pipeline of new business opportunities through strategic outreach. Conducted detailed client risk assessments and delivered tailored insurance solutions.- Client Acquisition and Engagement: Acted as a primary liaison, establishing and maintaining relationships with C-suite executives including CFO's, CHRO's, and risk managers, understanding client needs and delivering tailored insurance solutions that met business objectives.- Program Management: Conducted insurance program reviews and managed communication during high-stakes negotiations with insurers, ensuring brand integrity.

Mumbai Area, India

- Event & P&L Management: Led the curation, marketing, and P&L management of major media, marketing & advertising IP's, awards, and conferences each generating nearly ₹1 crore in revenue.- Project Management: Oversaw multiple high-stakes events and conferences simultaneously, managing budgets, timelines, and deliverables to ensure on-time completion within scope.- Content: Managed end-to-end content planning and production; from developing conference theme to creating comprehensive content for intricate topics for keynotes, panels and masterclass.- Creative Direction: Led the creative direction of major industry events, ensuring cohesive and impactful content that resonated with target audiences across digital, print, and event channels.- Innovation: Launched innovative properties in OTT, E-Sports, Gaming, and Martech/Ad Tech sectors driving industry relevance and engagement.- Speaker & Jury: Recruited top industry leaders for conferences and juries globally (CEOs, CMOs, CXO's, Directors, Influencers).- Brand Positioning & Strategy: Developed and executed strategic marketing campaigns that reinforced brand positioning and drove industry engagement.- Digital Insights & Engagement: Leveraged data analysis and market research for targeted customer segmentation and lead generation. Designed and executed comprehensive digital campaigns delivering multimedia storytelling and strategic event marketing.- Logistics: Directed event logistics and collaborations to amplify brand visibility, while optimizing vendor relations.- Leadership: Led and mentored a high-performing team of 10.

Ahmedabad Area, India

- Launched an online auto-tech marketplace, recognized as a top startup at Vibrant Gujarat 2016.- Go-To-Market Strategy: Executed comprehensive go-to-market strategies, integrating digital marketing, PR, and offline tactics to establish brand positioning, drive awareness and elevate brand presence.- Social Media & Content: Managed social media, content strategy, and brand activity calendars.- Campaign Optimization: Defined KPIs, analyzed campaign effectiveness, and optimized performance metrics to improve CTR and ROI; managed SEO and SEM agency operations.- Strategic Partnerships: Secured strategic partnerships with Paytm, Ola, Uber, and Zoom Cars.

Ahmedabad

Responsible for executing the Brand & Marketing Communication strategy for the circle, ensuring consistent brand representation, acting as a Brand Custodian, and delivering effective support across ATL, BTL, PR, Events, Alliances, and other relevant initiatives for the circle.- Integrated Marketing: Executed integrated marketing communication and multi-channel marketing strategies (digital, ATL, BTL) to enhance brand awareness, market share and revenue.- Media Planning: Directed media planning and buying as a part of the team that managed a marketing budget of ₹20 Crore.- Product Launches: Created go-to-market strategies for new product launch: Vodafone RED/ m-pesa.- Creative Campaigns Executions & Events: Enhanced brand visibility and customer engagement through the IPL Campaign (Vodafone Fan Army, ZooZoo), trade meets and large-scale on-ground events.- POS Branding: Spearheaded Vodafone Red Drive, enhancing brand visibility across 5,000 partners.- Consumer Insights: Leveraged consumer insights and analyzed competitor strategies to develop effective counter tactics and refined brand strategies- Cross-Functional Alignment: Coordinated cross-functional efforts between marketing, sales, and product teams to ensure seamless execution of communication programs.

Ahmedabad

- Drove business growth as a brand consultant by conceptualizing, selling, and executing 360-degree experiential and integrated marketing and brand solutions. - Leveraged various media amplification tools and designed optimal media mix strategies across print, OOH, digital, and on-ground channels to meet brand objectives and deliver results.- Developed IP's, initiatives & strategies contributing to revenue goals for national and LIVE television properties, including the Mirchi Music Awards.- Effectively engaged with and managed celebrities at high-profile events.- Played a key role in driving 538% revenue growth and making Mirchi Activations-Gujarat, India’s No.1 Team y-o-y for 3 years in a row!- Highest performer in the branch exceeding targets by 150% & maintaining 90% client retention rate.- Made history by securing a spot in the Limca Book of Records for Radio Mirchi & Adani Wilmar "India Run" campaign.- Pioneers of mega scale events like Mirchi Rock & Dhol ( Navaratri ), Mirchi Campus Connect (100 College ), 100 Society Activations, Mirchi Corporate Connect, Mirchi RJ Hunt, Mirchi Crowning Glory and many more.

Bachelor Of Commerce (B.Com.), Business Administration And Management, General

Commerce

Master Of Business Administration (M.B.A.), Marketing

Marketing