Amit Bhardwaj

Amit Bhardwaj Email and Phone Number

Chief Customer Officer @ iVASA
Kirkland, WA, US
Amit Bhardwaj's Location
Greater Seattle Area, United States, United States
About Amit Bhardwaj

I am a curious learner with a growth mindset. My primary focus has been to accelerate digital transformation for businesses. I leverage AI, rapidly evolving technologies, and change management to drive growth and transformation. I engage with a listening & discovery approach to build a consumer-centric vision; inspiring and leading others, through change to drive consumer loyalty, shareholder value and brand equity. Digital Transformation often requires building a unified customer profile (customer data platform), embedding a data-driven and digital-first approach in an organization That permeates across; bringing teams together, nudged by analytics & visualization, help shape a coherent strategy. Surprising & delighting most stakeholders with the magic of digital.I'm passionate about elevating the customer experience and use of digital technology to foster meaningful customer connections with the brand, driving loyalty. And boosting client/business success by accelerating digital transformation.Digital Transformation & CX VisionaryChange Management ChampionCustomer Loyalty & Analytics ExpertDemonstrated Expertise: Customer Experience , Customer Data Platform, Digital Transformation, SaaS, Personalization, VisualRecs, Customer Success, Cloud Computing, Product Development, Martech,, Go-To-Market Strategy, CRM, AI , Machine Learning, Deep Learning, Customer Segmentation, Loyalty Program Development, Customer Growth, Acquisition, Change Management, Agile, Product Development, Digital, Profitability, P&L Management

Amit Bhardwaj's Current Company Details
iVASA

Ivasa

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Chief Customer Officer
Kirkland, WA, US
Amit Bhardwaj Work Experience Details
  • Ivasa
    Chief Customer Officer
    Ivasa
    Kirkland, Wa, Us
  • Zenon Management Consulting
    Ai Strategist
    Zenon Management Consulting Nov 2022 - Present
    Barrington, Il, Us
    Zenon Management Consulting is a boutique management consulting firm specializing in strategically applying Artificial Intelligence solutions to transform businesses.As an AI Strategist I help CEO and company leaders to reimagine & create future proof strategies to thrive in the evolving AI world. And also help them integrating the AI tools with their business to drive growth. I lead team of independent consultants to develop strategy & deliver customized solutions.
  • Algonomy
    Vp Customer Experience & Product Consulting
    Algonomy Sep 2019 - Oct 2022
    San Francisco, California, Us
    • Mandated to build the customer success team in Americas, drive organic growth , improve customer experience & advocacy with P&L responsibility.• Achieved over 117% NRR (net retention rate) for the NA (North America) business during challenging times. Identified new opportunities that aligned with client’s existing tech stack & people capabilities • Earned strong advocacy from key clients in the portfolio for a) reference b) speaking on our behalf to industry analyst including Forrester etc. and c) participating in panels/webinars, referencing our product.• Developed a customized client CX & growth path, supported by library of most applicable use cases, utilizing multiple Algonomy solutions. This CX journey implementation across clients resulted in high single digit points increase in NPS.• Initiated multiple product co-development projects and feature enhancements. Established a conducive environment for client led growth, that strongly influenced our product roadmap.Demonstrated Expertise: #CustomerSuccess #CDP # Advocacy #Personalization #CloudComputing #ProductDevelopment #CX #Commerce & #CRM
  • Fred'S Inc.
    Vice President Of Customer Experience & Enterprise Analytics
    Fred'S Inc. 2018 - 2019
    Memphis, Tennessee, Us
    • Chief Marketer, hired for building marketing/AI team & marketing technology stack to drive sales, customer engagement & launch the loyalty program.• Developed the data driven marketing & promotional practice to deliver over $50 M incremental sales with mass, targeted and personalized promotions • Recruited and developed talent; strategically placed key personnel with knowledge of platform environment & AI based models in the team to lift performance & learning to the next level • Relaunched the Loyalty Program that was a loss leader (consuming almost 20% of margins) to a positive ROI project delivering deep customer insights helping discover profit pools• Built the right marketing technology stack enabling unified customer profile, AI driven BI & personalization by acquiring platforms to fuel growth.Demonstrated Expertise: #Leadership #GrowthMarketing #Digital #CDP #Personalization #Go-To-Market #CRM #AI #CloudComputing #CustomerGrowth #Retention & #Loyalty
  • Sears
    Member Group Director
    Sears 2016 - 2018
    Chicago, Il, Us
    • Led personalization & digital initiatives, as part of turnaround strategy focused for building member lifetime value on Shop Your Way Loyalty Platform.• Developed the short term and midterm member strategy to retain, grow and acquire members through CRM, omnichannel & digital initiatives. •Managed the end to end process for 1 to 1 direct communication, to improve engagement that delivered over 6% incremental sales.• Re-activated lost and declining Shop Your Way Loyalty Platform members, to deliver $50M in revenue and $9M in margin. • Developed personalized pricing strategy, based on member price sensitivity and deployed differential pricing across store clusters and regionsDemonstrated Expertise: #1 to 1 Messaging & Personalization #Consumer Experience #Loyalty #Go-To-Market Strategy #CRM #CustomerGrowth #Acquisition #TransformationManagement #NewProduct Launch #MarketingPrograms #Pricing & #CX
  • Marsh Supermarkets
    Sr Director Of Customer Loyalty
    Marsh Supermarkets 2014 - 2016
    Indianapolis, In, Us
    • Led Customer Loyalty, Marketing, Digital operations and Pricing with 12 team members, $14 M retail budget to achieve positive ROI from considerable digital investments & drive customer loyalty• Achieved $47M incremental sales, up to 58% core customer engagement & positive digital ROI with digital & 1-to-1 consumer communication programs during the first full fiscal year.• Introduced delivery, click to collect options for first time in Indiana market that helped us gain net new most valuable customers* Established us as the leading innovative digital brand in the market.. Leveraged user insights to improve UX to drive higher engagement through the mobile App.* Added Beacon platform and started messaging shoppers with contextual offers linking digital with physical stores at point of purchase. • Built true omnichannel loyalty capabilities and added email / offer at receipt channel.• Increased customer response by over 2X with personalizing customers’ channel, offer / product, and cadence preferences.• Eliminated overlapping offers to same customer saving over $3.7M in cost over the year.Selected Skills:#Customer Loyalty #Marketing #Commerce #Digital Journey #Mobile App Development #New Responsive Website Launch #SEO #SEM #Omnichannel #Personalization #Integrated Marketing #Customer Research #CX #Customer Acquisition
  • Spartannash
    Director, Consumer Marketing
    Spartannash 2010 - 2013
    Grand Rapids, Mi, Us
    • Directed B2C and B2B Brand Development & Brand Positioning, Consumer and Loyalty Marketing operations and retail /wholesale budget. Recruited to revive D2C loyalty program in new and existing markets.Selected Achievements:• Led roll-out in new markets and developed 2-year financial and customer engagement road map to create 1-to-1 customer relationships. Conducted market research and utilized findings to design loyalty program.• Launched and extended “Yes” loyalty card to 1M+ households. Captured 90% sales on card and 60% email signups. Directed launch of new responsive mobile website and apps for IOS and Android platforms.Selected Skills:#LoyaltyMarketingOperations #B2C #B2B #ConsumerRelationshipBuilding #ResponsiveWebsite Launch #MarketPenetration #SalesGrowth #CustomerEngagement & Retention #MarketResearch #LoyaltyProgramDevelopment #LoyaltyCardLaunch #MobileWebsite #MobileAppDevelopment #AppLaunch #EmailMarketing #StrategicPartnerships #BrandKPI's Tracking
  • Supervalu
    Corporate Marketing Manager #National Category Manager #Manager Analytics
    Supervalu 2003 - 2010
    Eden Prairie, Mn, Us
    • Developed and operationalized new customer segmentation model across 5 regional brands, merchandising, store design, and marketing. Nominated by Vice President of Marketing as Marketing co-lead for collaboration with customer insights team from #P&G, #KimberlyClark, #PepsiCo, #ConAgra, #Kraft, #GeneralMills, and #J&J to optimize store layout, flow, and adjacencies - implemented in 300 stores with 5.4%s sales increase.National Category Manager, Albertsons, Savon, & Osco (2005 – 2007) • Delivered $17M in incremental gross margin despite 30% industry decline trend. Developed website with features including uploading photos and print delivery options in collaboration with HP/Snapfish. Manager, Analytics, Albertsons (2004 – 2005) / Lead Strategy Analyst, Albertsons (2003 – 2004) • Analyzed and presented findings for 14+ projects to Marketing and Merchandising leadership teams.Selected Skills:#Marketing #CustomerSegmentation #Operationalization #CustomerDashboard Development & Implementation #Enterprise-wide Merchandising #SocialMedia Optimization #VendorRelations #StrategicPartnerships #GrossMargin Improvement #Website & Digital Store Development #FLifecycleProject Management
  • Dell Technologies
    Consultant At Beal Solutions
    Dell Technologies 2001 - 2003
    Round Rock, Texas, Us
    • Drove growth for the Dell business, researched and reached out to potential key consumer and developed a Go-To-Market plan for Beal Solutions cutting edge RFID based marketing & supply chain solutionSkills/Experience: #Entrepreneurship #Start Up #RFID #B2B #Technology #BusinessPlan #CustomerMarketing #New CustomerAcquisition #DesignThinking #Technology #Logistics #SolutionsMarketing #ProjectManagement #FundRaising

Amit Bhardwaj Skills

Strategy Digital Marketing Loyalty Marketing Customer Insight Analytics Segmentation Crm Retail Management Market Research Marketing Competitive Analysis Marketing Strategy Shopper Marketing P&l Management Merchandising Pricing Integrated Marketing Cross Functional Team Leadership Strategic Planning Advertising Business Strategy Direct Marketing Team Building Email Marketing Web Analytics Customer Strategy Business Analytics Fmcg Marketing Automation Business Transformation Strategic Partnerships Health And Wellness Marketing Pricing Strategy Leadership Project Management Leadership Development Product Management Program Management Product Development Multi Channel Marketing B2b Marketing Change Management Artificial Intelligence Machine Learning Go To Market Strategy Social Media Marketing Stakeholder Management Brand Loyalty Agile Environment Deep Learning Social Media Optimization

Amit Bhardwaj Education Details

  • Texas Mccombs School Of Business
    Texas Mccombs School Of Business
    Marketing

Frequently Asked Questions about Amit Bhardwaj

What company does Amit Bhardwaj work for?

Amit Bhardwaj works for Ivasa

What is Amit Bhardwaj's role at the current company?

Amit Bhardwaj's current role is Chief Customer Officer.

What is Amit Bhardwaj's email address?

Amit Bhardwaj's email address is am****@****han.com

What is Amit Bhardwaj's direct phone number?

Amit Bhardwaj's direct phone number is +131724*****

What schools did Amit Bhardwaj attend?

Amit Bhardwaj attended Texas Mccombs School Of Business.

What are some of Amit Bhardwaj's interests?

Amit Bhardwaj has interest in E Commerce, Visual Merchandising, Database Marketing, Social Media, Customer Segmentation, New Technologies, Big Data Analytics, Loyalty Marketing, Category Marketing, Primary And Secondary Research.

What skills is Amit Bhardwaj known for?

Amit Bhardwaj has skills like Strategy, Digital Marketing, Loyalty Marketing, Customer Insight, Analytics, Segmentation, Crm, Retail, Management, Market Research, Marketing, Competitive Analysis.

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