Leading Global Upstream & US Commercial marketing and Strategy for Cardiac Ablation Solutions Operating Unit at Medtronic.

Managed the marketing department - global upstream and commercial Marketing, ProfEd & Training at one of the fastest growing mid-size private companies in Orange County

Biosense Webster is one of the fastest growing companies of J&J's MD&D business segment and is worldwide leader in electrophysiology. I led the strategic marketing team to develop and launch new products in Multi-Electrode Balloon Ablation, Ultrasound, Access, Capital Equipment, Diagnostics and Software (artificial intelligence based) globally.

Responsible for managing business operations in Asia-Pacific and Latin America (APLA) for the Cardiac Surgery business unit. Developed and executed strategic and tactical marketing and business activities in 10 global offices to achieve their business objectives (Revenue, GP, EBITA). • Developed sales and market development strategies to drive growth and increase market share, resulting in more than 20% year-over-year revenue growth in APLA region.• Developed strategic account targeting plan and successfully launched the vessel harvesting product in Brazil and China. Won the 2011 and 2012 annual sales contest for maximum year-over-year revenue growth.• Organized peer-to-peer training workshops in China and Japan with a European KOL.• Spent summer of 2011 in Tokyo office. Led the local sales and marketing team to identify top 10 key accounts. Developed targeted marketing strategies to drive product adoption in existing accounts. Successfully converted 2 competitive accounts.• Organized first clinical case in India and launched the minimally invasive retractor system.• Setup global reference center in Canada and animal lab training program in China. • Conducted field surveys and trained sales force and more than 50 physicians across multiple countries.• Led a team to conduct product performance benchmark study and created marketing collateral.• Negotiated contracts and pricing with global distributors to deliver sales goals.

Developed minimally invasive microwave ablation devices to treat atrial fibrillation.