Social Media Manager
Current• write content on social media platforms ( landing pages, newsletters, facebook, google )• Responsible for the design and execution of the development work, as well as retaining a very hands-on involvement in work itself (Facebook, Instagram, Google)• Planning and writing briefs and strategies for clients, providing an optimal digital advertising solution for each costumer.• Marketing and promoting our services.• Communication with agencies and freelancers.• Managing brand awareness and establishing lead generation campaigns within specific industry verticals.• Developing presentations for marketing and sales purposes.• Forming and building marketing strategies, resource distributions and execution• World of content: Fintech, B2B, B2C• Responsible on the entire marketing funnel: tracking, acquisition, retargeting, marketing automation• Optimizing media budgets, allocation and resources (results and budget)• Managing a team of Campaign Managers• Media buying on social platforms• Managing daily and monthly budgets within setting and reaching ROI goals and client's KPIs• Optimization and data analytics, drawing conclusions and decision making based on performance, results and trends• Manage & optimize advertiser’s campaigns in order to maximize ROI.• Negotiate terms of existing and future campaigns• Effectively manage advertisers' billing on a weekly/monthly basis.• Plan and optimize large-scale performance campaigns on all social media channels
