• Managing Personal Loan product program for the largest financial services companies in India. Brought in ~7752 Crores INR / 931 million USD to AUM with a market share of 3.5% in FY'24• Plan Long Range Strategy (LRS) while keeping the current delivery. Currently working on 4 key initiatives - Biometric Authentication, Geo Extension, Merchant QR and Account Aggregator. • Enabled business to increase New Customer Acquisition approval rate by implementing companies first Alternate Data based Hybrid Risk Scorecard using Account Aggregator, catering to Credit Bureau Thick File, Thin File, and New-To-Credit customer segments.

• Conceptualized and built Night IVR enabling 24*7 Lead generation, resulting in an additional 2 Cr INR / 239K USD monthly volume.• Inception & Delivery of Service 2 Sale Channel (S2S) which acted as an alternate source lead generation at 0 cost – 71 Cr INR/ 8.5 Million USD

• Managed portfolio of 224 High Net Worth (HNI) clients with book size of 283 Cr INR/33.9 Million USD for the 3rd largest private bank in India.• Generated Cross Sell income with product mix - Cards 58.28%, PL 4.94%, BL 9.76% RD 15%, Insurance 12.52%, and Investment 3.7% (AUM – 115 Cr/ 13.81 Million USD)

Market Research - ‘Mangaldeep Treya - Analysis of launch in TN &AP’

The market reach of TED events and the reason for success or failure if any • To study the strategies used by TED to position and target its image.• To explore consumer awareness and perceptions about TED events.

This research project aimed to perform a content analysis on the different products of Volkswagen. This study also deals with a brief analysis of the organization• In this Project the different products of the company by use their respective printed and video Ads are analyzed by means of a questionnaire given to random people.• The analysis of the questionnaire helped us to understand what people understood from the Ads shown to them.• Another questionnaire was prepared to see the factors people consider before buying a car, the analysis of both questionnaire together helped us in finding any gap ( in any) exist between the Ads presented by the company and the factors which effect the selection of a car. We were able to identify the effectiveness of the Ads shown by the company to the people.