Cookware

Business Management of various sales verticals – General Trade, E Com, Modern Retail, Corporate Sales and CSD by Budgeting, Controlling, Monitoring and Directing for Product assortment, Discounts, Schemes and supporting with suitable Marketing promotions.Developed profit making healthy product range from scratch to concept development, Launching products with Sales Allocation, Inventory Management, Competition mapping till the end of Product life cycle.Established brand in most… Show more Business Management of various sales verticals – General Trade, E Com, Modern Retail, Corporate Sales and CSD by Budgeting, Controlling, Monitoring and Directing for Product assortment, Discounts, Schemes and supporting with suitable Marketing promotions.Developed profit making healthy product range from scratch to concept development, Launching products with Sales Allocation, Inventory Management, Competition mapping till the end of Product life cycle.Established brand in most competitive environment by Consistent Innovative approach to Keep Brand ahead as per relevance and its freshness from the days of traditional ATL/BTL to latest of Digital Marketing.Organizing Sales force Training, Sales Promotions of General Trade, E Com, Modern Retail, Corporate Sales Conducted meaningful Market Research – Qualitative /QuantitativeSuccessful Development and launch of 100s of New Products.Awarded as Economic Times Most Iconic Bran Show less

To establish brand All Time in Consumer Household Market via well defined products and Marketing programmes based on geographical and competitive scenerio

Worked as Key Account Heads for Modern Trade formats of Life Style, Hyper format .Parallely Headed Company owned franchise stores to achieve Sales Targets by Multi Brand Sales and Marketing operations.

Profile:Marketing management and Product Management in a most promising market segment ie " Rural market"KRA: • Establising Brand in most competitive environment: Consistent Innovatiove approach to Keep Brand ahead as per relavance and its freshness –1) ATL Advertising and promotion in TV / Radio / Print / Hoarding /Internet / Events.BTL Advertising and promotion – Activation, Visual Merchandising , Inshop, POS Material. 2) Market Research – Qualitative /Quantitative3)… Show more Profile:Marketing management and Product Management in a most promising market segment ie " Rural market"KRA: • Establising Brand in most competitive environment: Consistent Innovatiove approach to Keep Brand ahead as per relavance and its freshness –1) ATL Advertising and promotion in TV / Radio / Print / Hoarding /Internet / Events.BTL Advertising and promotion – Activation, Visual Merchandising , Inshop, POS Material. 2) Market Research – Qualitative /Quantitative3) Agency / Vendor - Co-ordination with Advertising agencies, Media Agencies, Publications, Research agencies, Designers, Manpower agencies.4) Critical Business Analysis, Budgeting /Cash Flow ManagementDeveloping Healthy Product range: Managing entire Product portfolio - New Product Development, Packaging Development, New product Launchings, Discarding non moving products,Competition Product mapping, Consumer Resaerch for product and perception.• Business Objectives / Sales & Distribution Management: Closely working with Sales manager to support achievement of Sales targets and Business objectives. Sales force Training / Organizing and Regulating for effective Sales Promotion – Consumer / Retail /Trade promo / Exhibitions and ensuring Strong Distribution Chanel. Show less

Objective:Planning, Managing and Conrolling of all Marketing Systems and related activities with Creativity and Conviction.Follows Clinical approach as to conduct market research to determine market requirements for existing and future products, organizing requisite ATL & BTL Branding activities.Closely working with Sales to achive Sales target / Business Objective.Profile:Establishing Brand in most competitive market, Developing Healthy Product range and ensuring smooth Sales… Show more Objective:Planning, Managing and Conrolling of all Marketing Systems and related activities with Creativity and Conviction.Follows Clinical approach as to conduct market research to determine market requirements for existing and future products, organizing requisite ATL & BTL Branding activities.Closely working with Sales to achive Sales target / Business Objective.Profile:Establishing Brand in most competitive market, Developing Healthy Product range and ensuring smooth Sales with assured profit margins.KRA:• Developing Healthy Product range: Managing entire Product portfolio - New Product Development, Packaging Development, Product Allocation, New product Launchings, Discarding non moving products,Inventory Management,Competition Product mapping, Consumer Resaerch for product and perception.• Establising Brand in most competitive environment: Consistent Innovatiove approach to Keep Brand ahead as per relavance and its freshness –1) ATL Advertising and promotion in TV / Radio / Print / Hoarding /Internet / Events.BTL Advertising and promotion – Activation, Visual Merchandising , Inshop, POS Material. 2) Market Research – Qualitative /Quantitative3) Agency / Vendor - Co-ordination with Advertising agencies, Media Agencies, Publications, Research agencies, Designers, Manpower agencies.4) Critical Business Analysis, Budgeting /Cash Flow Management• Business Objectives / Sales & Distribution Management: Closely working with Sales manager to support achievement of Sales targets and Business objectives. Sales force Training / Organizing and Regulating for effective Sales Promotion – Consumer / Retail /Trade promo / Exhibitions and ensuring Strong Distribution Chanel.• Operation Management: To lead Cross Functional team ie Creative/ Design /Trade Sales / Institutional Sales / Customize Sales , Packaging,Purchase and Supply chain for planning / Organizing and timely implementation of Multiple Projects. Show less

Designation: Sales Officer KRA: • Setting up of new distributional channel at Urban and rural network. • Rejuveneting the distribution. • Products launches• Product Placements , merchsndising • Rural Sales promotionsAchievements: • Winning overall Sales growth of 200 % of the previous sales of the territory.• Brought sustainability and longevity in distribution network.

Designation: T.F.O. (Medical Reps) for Gwalior Territories (Madhya Pradesh)KRA: • Responsible to execute launch campaigns of new products and generating prescription-based sales, via detailing and PR activities with medical practitioners & ChemistsAchievements: Rewarded as “Top Ten Sales Performer” all India scale.