- Analysing existing consumer data trend to understand data insight to take critical decision on product restructuring.- Developing high level design (HLD) of Digital Lending Solution.- Finalizing Risk and Policy parameters on digital journey.- Development/Amendments to customer digital journey by integration with new age fintech solution providers.

- Working closely with team of data scientists to understand the data insights and using machine learning models to build PQ Base and strategies digital campaigns, Early Delinquency prediction and Product restructuring.- Working with cross functional teams to identify opportunities/ gaps in the current processes. Conceptualize, design & implement projects to bridge these gaps leading to Cost leadership and/ or Process optimization- Owning Project management of cross selling of digital products through data driven insights and analytical approach to encash existing customer base.

One of the initial Member joined the team working on Anything and Everything from Risk, Strategy and Campaign Prospective which includes (But not limited to)#. Decision Engine Evaluation and Updation #. End to End Campaign Management(Campaign strategy, Campaign performance and Enhancement).#. Working closely to getting on board IBM Watson(Unica) to automate Campaign and Strategy building. #. Fraud and Bad Prediction Models #. Data Crunching to analyse portfolio risk and opportunity loss and hence proposing strategy.#. Have sound understanding of Credit Bureau data and working on Large Data sets of Bureau to define different customer behavior.#. Preparing Pre-Approved Base and Plan Campaign strategy to maximum sourcing from this base.#. Managing various large vendors providing service in business advisory, Digital Marketing and New age analytics solution.#. Predictive Analytics Project Management on various assignment on Marketing Propensity Models(Logistic and XGBoost), Fraud Models and Cross sell segmentation using Machine Learning Approaches.#. Expertise in SAS, R and Tableau.

Product Manager

- Exploring opportunity and managing pricing by studying existing customer behavior and trend.- Propensity modeling - Sales prediction and revenue prediction of geography using trend analysis.- Competition analysis and market study- Actionable insights for marketing campaigns using data analysis.