Amit Doiphode Email & Phone Number

Mumbai, Maharashtra, India

Building Haisha Paints - One brush stroke at a time

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Mumbai Area, India

• Leading a team of 5 direct reports and 60 indirect reports with an end to end responsibility of the category including strategy,innovation, communication, field marketing and P&L management
• Developed the brand proposition of M-Seal – “Master of Plumbing” basis insights to significantly step-up the brand stature among end-users.
• Developed insight based communication of “Asli M-Seal, M wala M-Seal” to counter the issue of the brand becoming generic to the category for competitive share gain
• Developed new usage occasions for M-Seal by extending to Gap fill occasions through M-Seal sanitary drive
• Resultantly led the category to 370 crores with a growth of 14% Vs a 4 yr cagr of 6%
• Build the category extension of M-Seal into pipe joining from 60cr to 125 cr in 3 years by building the position of “Pipe-Joining Expert” and through launch of a category upending packaging innovation -“Coex Pack".

Mumbai Area, India

• Responsible for Strategic planning,New Product Development, P&L management,Communication development, Media Planning, Research, Activations (ATL & BTL ) and Agency handling
• Led Glucon-D (A 600 cr market leader) to a 8% growth Vs only a 2% growth last year by increasing penetration through increasing consumption occasions
• Developed a robust 3-year innovation pipeline for the entire BU - Kraft Heinz India
• Leading and developing a team of 3 talented brand managers

Chennai Area, India

• Handling a Brand 400+ cr portfolio in the highly competitive Hair Wash and Hair Colour categories
• Leading a talented team of 3 brand managers and 1 digital marketing officer
• Responsible for Strategic planning,New Product Development, P&L management,communication development, Media Planning, Research, Activations (ATL & BTL ) and Agency handling
• Initiating the digital journey of Cavinkare through an unconventional in-house model to create digital footprint for brands and drive consumer engagement

Chennai

• Assisted the CMD in developing a 5 year strategic roadmap to quadruple group revenue to 5200 cr, after thorough analysis of the unique capabilities and competitive context of each Business Unit
• Leading a new business initiative to launch a chain of Food and Beverage outlets
• Part of the team to renegotiate the Strategic Allliance with Coty – Paris and Hawpar – Singapore
• Designed and implemented the Consumer Complaint mechanism for quick resolution of complaints and root cause analysis to avoid complaint recurrence
• Pivotal in conceptualizing and implementing CK Max-United – a strategic distribution integration initiative expected to increase sales by 20% and reduce distribution costs by 15%
• Instrumental in raising growth capital of 250 cr, after evaluating various Private Equity and Strategic investors in collaboration with the Investment Banker

Mumbai

• Formulated strategy to double wood-finishes portfolio turnover in 3 years; spearheaded portfolio growth from 180 cr to 270 cr in 2 years at a 29% annual growth, higher than the overall company growth rate
• Identified portfolio gaps and launched indigenous products such as Wood Filler, Dent Filler. Relaunched Touchwood Exterior to boost business from 30 kl to 100 kl
• Developed strategic alliance with Renner – A high-end Italian wood finish player - to launch customized products for the Indian Market – Aquadur PU and Polyester – thereby establishing Asian Paints as a serious player.
• To counter the issue of low sales team focus on Wood Finishes, contributing to only 5%, of the company turnover, I set up a 13 member Wood Finishes Sales Force, the first product-specific sales force in the company.

Ahmedabad ; Mumbai ; Jabalpur ; Nagpur

• Handled diverse markets ranging from high share to low share and from predominantly rural to predominantly urban; led teams of up to 21 direct reports, handled dealer network of 1000+ and branch sales of 160+ cr
• Also handled the logistics & commercial operations of the branch ensuring superlative service to dealers at optimum costs
• In Mumbai focused on large residential and commercial projects, augmented the Premium Dealer network by 20% to increase the Mumbai branch turnover by 23% to 100cr; was rated the “Best Area Manager” in West Division
• Developed the market by appointing New Dealers and Color Worlds to tap consumers in new localities, enhance sale of premium products and promote network balance
• Conceived and executed Field Marketing Activities at dealer/influencer level to foster customer loyalty
• Implemented Sales Force Automation initiative across the entire state of Gujarat and improved online visit reporting from 40% to 80% to enhance sales force effectiveness and productivity

Mumbai Area, India

Study of process licensor documentsFloating of equipment enquiries to vendorsEvaluation of offersApproval of vendor drawingsGiving inputs to other departments for detail engineering

Mumbai Area, India

Coordination with construction contractor to get site ready for elevator installationSupervision of elevator installation to ensure that stringent quality standards are metCommissioning of the elevatorObtaining PWD certification

Master Of Business Administration (M.B.A.), Marketing , Finance

Activities and Societies: Secretary : Marquity - Marketing Club of MDI

Design Thinking

Bachelor'S Degree, Mechanical Engineering ; Mechatronics ; Entrepreneurship

Activities and Societies: Festival Coordinator - Annual Festival - Pratibimb

Higher Secondary, Sciences, Scored 298 Out Of 300 ; Stood 4Th In Maharashtra State

Icse, Stood 1St In School

Education record

Design Thinking