Building brand through innovation, crafting the growth path for therapeutic Portfolio Cough & Cold, Pain Management, Antimalarial, Tinnitus Management a niche market segment; the major Group which is handled by me is Nam Group & Vivian Group, Tinnex-www.tinnex.co.in, PA-12,Chronic therapy cardiac & diabetes,Derma Division.To work for a marketing campaign to define products concepts and packages amongst targeted customer base. My cross-functional experience includes sales, marketing (including ATL & BTL drives), business development, and strategic planning.Control marketing cost & expenses e.g. free goods,CRM,rate difference, sample cost,gift,literature.Evaluating KRA performance of PMT & MIS report with expenses.Formulating & Developing marketing strategies for the division.Analyzing ORG reports & working accordingly to compete with benchmarked competitors.Planned & executed marketing programmes like conferences, CME, training seminars.Contribute the “Strategic/long-term” perspective to marketing plans with a special focus on identifying and mapping market segments with product portfolio.International Exposure visited African & Middle East countries like Uganda, Nigeria, Malawi, Tanzania, UAE, Qatar, Congo, KenyaSpecialties: Brand Management,In-licensing,Training,Portfolio development,CRM
Listed skills include Competitive Analysis, Pharmaceutical Industry, Market Planning, Pharmaceutical Sales, and 20 others.
