Stepping into September 2024, I lead LT Foods LTD's Trade Marketing with a focus on crafting strategies that bolster our sales force and enhance market penetration. With over three and a half years at the helm, my leadership has been pivotal in deploying innovative trade programs that resonate with diverse channels including GT, Modern Trade and HORECA.My journey, enriched by my previous entrepreneurial venture, has honed my acumen in FMCG, equipping me with the skills to navigate multi-channel environments effectively. The team at LT Foods has benefited from my strategic approach, which is reflected in the comprehensive marketing solutions that support our business objectives and drive growth.