Launching Israel's First Neobank for Businesses.

• Building and leading a high-performing marketing team to drive strategic initiatives and achieve company goals. • Leading a rebranding and renaming process while managing cross-organizational and outsourced teams within the company. • Leading rapid company growth, expanding the client base from 50,000 to 75,000. • Initiating, executing, and optimizing all marketing channels, including digital and offline media, to boost brand visibility and customer acquisition.

• PR for leading corporations and startup companies in the Israeli ecosystem, including Mobileye, Papaya Gaming and Technion Alumni Association.• Initiating and executing marketing campaigns (especially influencers and conferences) in Israel and United States, working with in-house marketing department based on specific needs and target audiences.• Formulating employer brand strategies and leading recruitment-supporting measures for department clients.• Leading the agency’s business development efforts.