Ui Ux Manager
CurrentAs head of the core design team at Coupondunia, a leading digital marketplace, I spearheaded multiple projects aimed at creating meaningful and lasting customer experiences. Through my leadership and expertise, we were able to design and implement successful solutions that resonated with our users and helped drive business growth.Key Projects- Platform Redesign: A comprehensive overhaul of the web, mobile web, and Android app interfaces to improve user experience, increase engagement, and drive conversions. -Share & Earn: A referral-earning platform-Cashboss App Redesign: Free cashback app- Redesigned Design Communication Across Platforms: A streamlined approach to design communication that ensures consistency across all platforms.Key Responsibilities- Creating visually appealing, intuitive, and responsive user interfaces that enhance user experience and meet business objectives.- Designing end-to-end user journeys and workflows that optimize usability and engagement.- Creating prototypes and conducting user testing to validate design decisions and improve the user experience.- Conducting user research to understand user behavior, preferences, and pain points to inform design decisions.- Collaborating with cross-functional teams, including developers, product managers, and stakeholders, to ensure design consistency and alignment with business goals. Converting design briefs from various product teams into user journeys & product features.- Managing a team of designers, ensuring timely delivery of design assets and projects, and overseeing day-to-day tasks for the design team.- Monitoring and analyzing metrics such as user engagement, conversion rates, and user feedback to identify areas for improvement and inform design decisions.- Usability testing while the feature is in the production build.-Keeping up-to-date with industry trends and best practices in UI UX design and incorporating them into design processes and strategies.