1. Prepare a comprehensive channel marketing strategy and implement through various BTL channel, media and engagement programs within stipulated time frame.2. Planning and execution of BTL activation, campaign and consumer engagement programs.3. Preparation and implementation of marketing plans with budgeting for Chandigarh, Ambala and Patiala.4. Planning, assigning and deployment of signages ,GSB,s, In-shops, Fixtures etc. across the high footfall restaurants in all zones and maintaining brand visibility throughout.5. Trend monitoring, Consumer buying behavior, Customer insight, Competition tracking.6. Deployment of Trade Marketing Collaterals across all the outlets of Tricity.7. Manage, Supervise and Evaluate external agencies and vendors for campaigns and executions.8. Market visit on regular basis to make sure that the store visual merchandising is as per the requirement of the company's policy and brand guidelines9. Responsible for competition analysis by regular market visit and regular tracking their new launches, catalog, brand wise market size and share.