Amit Kedar Email & Phone Number

Pune, Maharashtra, India

Responsible for General Trade sales channel targets planning and growth in line with the company vision.SWOT analysis of all Channel Partner and Sales TeamNegotiation and Execution of terms of trade with wholesalers and distributors.Achieving monthly/quarterly targets for General trade channel.Handling sales promotional activities for new products while ensuring their availability, timely distribution, andmarket development. Devising and implementing pre and post-marketing activities for the successful launchingof new products.Coaching and Developing Sales Team

Pune, Maharashtra, India

Responsible for Reliance Consumer Brands Ltd(RRCB) business for Pune territory.Managed RRCB portfolio of confectionery, foods and HPCL.Conceptualized and executed the entire operations of RRCB in Pune right from Scratch.Territory spans 12 Taluka of Pune district, 12 distributors, 2 super-stockists and team size of 34 Salesman.Appointed distributors across Pune with current annual turnover 85 lac.Transferred to staples division with added responsibility for 4 more districts Pune,Satara,Sangli and Solapur.Recognized as the first employee in reliance Staples division to acheive 1 Cr in the first month itself.Activated key traders in market yard Pune,Satara,Sangli and Solapur.Appointed 3 distributors for staples business in the span of 2 months with traders activation.

Mumbai, Maharashtra, India

Responsible for General Trade sales channel targets planning and growth in line with the company visionNegotiation and Execution of terms of trade with wholesalers and distributors.Achieving monthly/quarterly targets for General trade channel.Handling sales promotional activities for new products while ensuring their availability, timely distribution, andmarket development. Devising and implementing pre and post-marketing activities for the successful launchingof new productsTraining and managing the sales team of about 40 people

Mumbai, Maharashtra, India

Responsible to drive Top line and Bottom line in alignment with the company strategy and for respective categoryTarget planning for the city team and regular training through Market visitsBe the single Point of Contact for Market/Customer feedback by understanding buyers’ insight, seasonality changes, brand and competition strategiesAssess business performance by maintaining tracker to analyze GMV, sales achievement for events, promotions and product launchesCoordinate with supply chain to ensure high customer experience and satisfactionDrive category growth through innovation and new initiatives

Mumbai Area, India

Handling General Trade Taking care of the sales & marketing operations with a focus on achieving sales growth.Negotiation & Execution of terms of trade with customers.Analyzing monthly/quarterly and yearly targets for General trade Work on category initiatives in areas of Merchandising, Display, Branding, and Fixture at key stores.Managing stock movement for warehouses as per business plan and targets.Handling sales promotional activities for new products while ensuring their availability, timely distribution, and market development Devising & implementing pre & post-marketing activities for the successful launching of new products.Identifying prospective clients, generating business from new accounts and developing them to achieve consistent profitability.Building and maintaining healthy business relations with major clientele, ensuring maximum customer satisfaction by achieving delivery & quality norms.Managing Internal Team for ensuring networks is on time for promotions, stocks, events, etc.Timely payment follow-up & collection from all Chains. Incorporating bonded teamwork and managing a healthy environment.

Mumbai Area, India

Worked in the Sales Division of Heinz India, Developed Channel Partners like Retail, Wholesale, Self-Services in the Territory.Responsible for maintaining good relationships with key outlets.Performed Market Analysis to increase goods consumption and growth.Overseeing the sales & marketing operations for promoting FMCG/Consumer Products and accountable for achieving business goals.Managing adequate inventory at the stockist level to provide complete product support to channel partners and customers.Manage distribution in the given territory for the easy availability of products to the customer and thereby the profitability of the organization.

Post Graduate Diploma In Management (Pgdm), Marketing

Bms, Marketing/Marketing Management, General

Hsc