Khemani Group is a successful business house in alco-bev manufacturing and now building expertise in building brands for domestic and export markets. I am leading the group's business in identifying emerging profitable consumer segments and fulfilling relevant market-product-brand-opportunities. 1. Aiming to achieve 10% market share within the next two years for Royal Respect Premium Whisky, building on its strong brand credentials and positioning it as a leading premium brand. 2. Established Kamanda Rum as a strong contender in the rum segment by introducing a highly differentiated product. Launched the brand with a distinct brand positioning.3. Repositioned TAG Beer as a vibrant youth brand, enhancing its appeal through engaging social media content. Developed and implemented a brand strategy that celebrated the brand’s unique identity, successfully connecting with younger audiences.

ABD is the 2nd largest Indian IMFL company with iconic brands like Officer’s Choice whisky, OC Blue whisky and Sterling Reserve premium whisky. I managed the dark spirits portfolio –which accounts of 86% of the business. 1. Increased Officer’s Choice Whisky’s brand growth by 15% through a complete brand relaunch, redefining its core purpose and reshaping key marketing mix elements to strengthen its appeal as the world’s 3rd largest-selling whisky brand.2. Elevated OC Blue Whisky’s market position with a refreshed brand identity, introducing few category-first features that bolstered brand credentials and set a new standard in its segment.3. Significantly increased brand awareness, recall and equity for Officer’s Choice and OC Blue Whisky by effectively leveraging performance marketing, establishing a compelling brand narrative that resonated widely. Introducing many first-time as a part of the brand-refresh.

CavinKare (CK) is a leading FMCG player across personal care, foods and domestic hygiene, it is well- known for its innovative products and marketing campaigns. As a category head of Hair Wash & Colors, I was managing 90% of the topline of CK, helped me mature as a consumer-marketing professional, with an entrepreneurial mindset. 1. Positioned Hair Colors as CavinKare’s most attractive business in terms of growth and profitability, making it the single-largest future growth driver. 2. Built a robust pipeline for Hair Colors by implementing the Blue Ocean Strategy and developing a strong NPD portfolio for 3–4 years, aiming to position CavinKare among the top three players in the category.3. Achieved 4X category growth for Indica 10-Minute Hair Color over four consecutive years by transforming a key consumer insight into an innovative brand. Drove brand growth through multi-format advertising, sharp consumer activations and strategic market planning.4. Increased Chik Shampoo’s market appeal by overhauling its brand identity and introducing Chik Satin Shampoo, revitalizing its positioning with fresh, relevant imagery and credible product improvements.5. Reinvigorated Nyle Herbal Shampoo by launching Nyle Strengthening Shampoo, the first “efficacious natural” product addressing hair fall, leading the brand’s entry into the natural hair care space.6. Transformed Spinz Deo into a vibrant youth brand through engaging social media campaigns and targeted, genre-based advertising.7. Revitalized Fairever fairness cream with an aspirational brand narrative, achieving 1.2X volume growth in a declining market—the first growth in six years for the brand.

Category Head: Hair Wash & Hair Colors

Initiated the complete brand-image make-over of Chik Shampoo with the launch of Chik Satin Shampoo. a. Implemented various consumer activation programs to drive trials with the help of house-hold panel data. The consumer activation programme for Chik Shampoo in Bihar won us the Golden Lion Award in 2009.

Led the Personal Care category (Hair Colors, Hair Care range and Fragrances). 1. Led the first-ever indigenously developed mass hair color in Revlon worldwide, Revlon Color N Care. Successfully completed the entire 3-stage-gate process for the launch. It became the 4th largest selling hair color brand in the first year of launch. 2. Successfully test-marketed and launched Revlon Top Speed Hair Color (5mins Hair Color) – with focused distribution, sharply targeted advertising & trial-generating programme helped build the brand to become the 3rd largest premium segment hair color.

Marico Limited is a leading FMCG player in pre-wash personal care, nutrition and health care categories. As brand manager of Parachute Coconut Oil, I was able to learn and sharpen myself as an astute consumer marketing professional early on in my career.Drove Parachute’s growth from a trailing No.3 to a sustainable market leader through a series of strategically crafted consumer initiatives, establishing lasting market share leadership.1. Increased Parachute Coconut Oil’s market share from 38% to 54% within 15 months by leading a comprehensive relaunch, including new packaging, pricing adjustments, targeted communication and a strategic distribution mix.2. Established a successful long-term conversion model for Parachute by implementing a targeted BTL initiative that converted unbranded consumers to the Parachute brand.3. Enhanced Parachute’s market reach and accessibility through a unique SKU-level strategy, optimizing Large Packs for imagery and consumption and Small Packs for trial and accessibility.

Joined Cello Pens, one of India’s largest manufacturers and marketers of ballpoint pens, directly from campus post-MBA.1. Consistently exceeded 95% of sales targets each year over the first 4 years, establishing a strong track-record of performance and reliability. 2. Enhanced distribution reach in Urban and Tier 1 towns by conceptualizing and implementing an innovative “feeder wholesaler” model.3. Spearheaded sales training and development programs, aligning training with performance goals to achieve key sales and distribution objectives.