Amit Kumar Kashyap Email & Phone Number

Planning & Executing ATL & BTL marketing activities. conceptualisation of BTL activations at Regional level and getting the same executed across. Devising media strategies and media plans in synergy with themarketing strategy of the brands, Negotiating andfinalizing deals with media, Pre and post evaluation of the campaign, Coordinating with the internal counterpart, the agency and broadcasters on a regular basis for various campaign, Implementation Planning - Involves briefing the agency on plan objectives andtimelines, supervising scheduling of spots, monitoringimplementation and examining post evaluation of the plan against agreed benchmark Agency Management Creative/Media.Market research.Managing product campaignsDesigned & Introduced Shop-in-Shop concepts & Mini Extension counters for the BrandPlanning Outdoor Communication Strategies & Visibility Program for the BrandStrategize and execute tie-ups to enhance visibility Managing merchandising activity for support to retail outletsDesign & Development of POP's.Planning & Execution Experience Zone Effectively use PR as a tool for Brand Imagery &MileageHandling customer & trade events, promotions / road-shows & leverage exhibitions.