Senior Manager - Product Strategy And Management (Retail Assets)
Mumbai, Maharashtra, India
Responsibilities:- Assisted Executives of Retail Assets vertical in marketing strategy and planning decisions- Liaising with stakeholders across different teams (policy, operations, risk, compliance, marketing etc.) for development of Housing Loan and Mortgage Loan products.-Regular interaction with Business team for continuous product related feedback and understand the market dynamics.-Handled various BTL activities for Home Loans and Mortgage Loans, like contest conceptualization and launch, Promotional banners, Website content designing, Print collateral, SMS and E-mail marketing-Responsible for time to time improvements in CRM tools for tracking of proposals in real time basis right from its sourcing to disbursement.-Assisted external Consulting firm, i.e. McKinsey & Co., for revamping the structure of specialized sales branches.-Assisted Business Intelligence Unit of Bank for lead generation for Home Loan and Mortgage Loan ProductsAchievements:-Successfully designed and implemented investment scoring model for Home Loan and Mortgage Loan products for better due-diligence.-Part of negotiation committee on the behalf of department, have effectively negotiated prices with various Credit Bureaus and saved significant costs for the company.-Conceptualized and designed frameworks for multiple features in Bank’s mobile App.