-Managing International Sales through Channels-Heading overall sales of the company

Distributor of Matrox Imaging for South East Asia.Renowned in the field of imaging applications and solution providers. • Established a channel network and executed the sales activities in IT, Defense as well as the Technical Education Sector.• Defined target market and developed comprehensive market positioning, branding and pricing strategy.• Conceived and managed the marketing campaigns, Implemented a sales strategy, building strong awareness about the product despite limited marketing budgets, Targeted direct campaigns with executive briefings to effectively position the brand with the target demographic.• Played an important role to decide the pricing of new products under the view of market scenario and the profit to the company.

Leading player in EDA market for the Electronics Design and Automation (EDA) products. Sole distributor of hard core VLSI and FPGA design (ALDEC USA) and simulation products in the field of Electrical and Electronics CAD (Electronics Workbench)• Handled direct sales for EDA solutions in corporate, R& D organizations as well as in the Technical Education.• Generated strong awareness for the products by giving the demonstrations and presentations.• Handled a team of 8-10 sales executives with participatory leader style. Generated the revenue to the company after distributing the task and made a proper management among them to avoiding any conflict.• Achieved best sales Engineer award from the company for two consecutive years.

IT Product Sales