Amit Mandalia Email & Phone Number

London, Gb

London, England, United Kingdom

London, England, United Kingdom

Analytics consultancy providing support and guidance to companies of all sizes

Assessing the impact of a major sports fashion client’s Digital PR campaigns on their SEO performance, leveraging Dynamic Time Warping and Google’s Causal Impact model while providing detailed, client-friendly explanations of how these models work.

London, England, United Kingdom

Defining and building out the incrementality measurement approach of social media platform marketing activities for YouTube- Programme level performance evaluation of YouTube platform campaigns- Automation of reporting processes in Python- Extensive DataStudio/Looker report outputs

London, England, United Kingdom

Evaluating the impact of launching a new approach to learning languages on the Memrise app- Identification of Product opportunities through site flow analysis- Leveraging data to help define the product vision- Creating and delivering business cases to C-suite

London, England, United Kingdom

Delivering end to end analysis of individual marketing campaigns across social media platforms for YouTube- Social media platform programmatic campaign scoping, test definition and evaluation- User research testing

London, United Kingdom

Leading the Customer Marketing analytics team of four analysts for Brand Expedia focussed on the Loyalty, Outbound E-Mail and Merchandising (deals) business units from both marketing and product perspectives.

London, United Kingdom

Driving the establishment of the Metasearch (price comparison) and Partner Services (affiliates & Search Compare) business units within the Performance Marketing organisation focussed on improving efficiency of high-cost channels through analysis of incoming clicks, product profitability and customer behaviour.

London, United Kingdom

Trading support for the Southern European and Scandinavian trading desks focussed on identifying trends and root causes for onsite shopping behaviour changes alongside championing the importance of customer level analytics

London, United Kingdom

Senior member of a team with a key objective of identifying Promotion, Pricing and Ranging opportunities.

London, United Kingdom

Lead a team of analysts to support the delivery and optimisation of marketing for individual stores

London, United Kingdom

End to end delivery of targeting for direct campaigns for FMCG products across key commercial clients

Rio De Janeiro Area, Brazil

In this role I picked up various skills relating to small scale business management and further built upon my interpersonal skills, in terms of leading and organising a team as well as mediating disputes between various parties. Primarily a non-English based environment, I was required to undertake these tasks in various languages, principally Portuguese and Spanish, adding a new dimension to previously developed skills.

Nottingham, United Kingdom

A temporary contract based in outbound sales. Incoming calls, dealing with customer complaints and various ad hoc enquiries were also involved. A friendly and professional telephone manner was a prerequisite of the job, as was the challenge of adhering to targets set by the employer. The impact of new marketing strategies upon my role is what sparked my interest in this field.

Ba(Joint Honours), French And Hispanic Studies, 2:1

Fluent in French, Spanish and Portuguese. Knowledge of Italian and spoken Gujurati, very basic knowledge of Russian.

High School