Amit Mehrotra Email & Phone Number

Chandigarh, India

Chandigarh, India

• Identifying opportunities for growth and improving operational efficiency by streamlining processes.• Generating and implementing strategic business plans for business development.• Developing marketing strategies and managing risk.• Assessing customer’s issues and complaints; and developing customer relationship activities.• Managing resources effectively by recruiting, hiring, training and developing employees.

Chandigarh, India

Embibe focused on going long on making a genuine impact in harnessing technology for education.Embibe was founded in 2012 by Aditi Avasthi with the sole objective of helping students positively transform learning outcomes.In 2018, Reliance Industries Ltd. acquired a majority stake in Embibe to propel its collective vision of democratizing education and impacting a billion lives.Achievements: • Conducted rigorous platform feature testing of the School App & Student App for on-time launch of the product in the market.• Successfully onboarded 200 schools through a team of delivery managers for North and East India.• Carried-out training and hands-on experience of the School App and Student App to the teachers and administrators of 150 schools.• Expanded engagement in the onboarded schools by 80%.• High product usage with achievement of 94% active students and 98% active teachers in the engaged schools. • Accomplished proof of concept for B2G project for Haryana Government with 95% engagement level.• Successfully built and maintained strong relationships with key clients.• Monitored competitor activities and provided regular feedback to management.• Created and maintained database for existing and potential customers in the zone.• Conducted meetings with clients to understand their needs, get feedback on the product, and resolve their grievances, if any.• Conducted the customer satisfaction survey on monthly and quarterly basis.• Leveraged customer success stories to highlight the impact of our services.• Formulated performance targets for the team to measure success.

Delhi, India

Achievements as DGM-Distribution Operation • Developed and maintained national sales and distribution strategies to achieve revenue targets.• Designed PAN India distribution strategy for 8 Lac retailers and 4000 channel partners.• Strategically planned & rolled out monthly acquisition budget for acquiring 10 Lac new customers and 150 crore gross revenues nationally per month; and getting implemented through circle sales & distribution teams.• Successfully conceptualized and launched the industry's best program, Club 40, to enhance the execution of field teams linked with the higher engagement of top retailers covering 45% of business nationally.• Developed retail engagement program 24 Carat for 15000 premium retailers & improved engagement by 60%• Completed distribution business integration of Tata Docomo to Airtel successfully within timelines.

Ahmedabad, Gujarat, India

Achievements as Head Distribution-Gujarat• Successfully placed Gujarat on top of the chart on all distribution parameters from rock bottom. • Transformed urban and rural distribution networks and achieved revenues of 360 crores per annum.• Substantially expanded channel and retail footprint and grown gross customer acquisition to 2 lakh per month. • Improved customer reach and enhanced site profitability.• Identified and evaluated new market opportunities and distribution channels to expand the reach and enhance competitive positioning.• Prepared and presented a sales and distribution report and forecast to senior management.

Chandigarh, India

Achievements as Head Distribution-Haryana• Defined business objective and designed distribution strategy with overall organization goals.• Successfully launched Tata Docomo in Haryana with best-in-class distribution infrastructure. • Tracked site utilization and customer base; resulted in revenue achievement of 200 crore per annum. • Maintained nationally best fleet-on-street ratio contributed to acquiring 1.5 lakh new customers monthly. • Efficiently implemented pre-launch strategies by conducting market mapping, partner appointments, retail enrollment, conducting network testing & rollout, channel partner onboarding & training, and pre-launch testing.• Managed relationships with key distribution partners across the Haryana circle to maximize sales and market penetration.• Conducted regular market research and analysis to identify customer segments, access market potential, and recommend products also to the marketing team based on market feedback.• Recognized for achieving the highest dealer per lakh population (DPL) across all circles for Tata Docomo.

Bareilly, Uttar Pradesh, India

Developed and executed an annual business plan and achieved per-annum revenue of 120 crore from the Bareilly zone.• Increased market reach through monthly acquisition of 30000 customers from Bareilly zone.• Ensured quality both in acquisition and distribution to increase the net REC (revenue earning customer) base.• Aligned the zonal team to have a clear focus on input parameters resulted in quality sales.• Ensured sales staff were based at the respective base location of their territory to increase market connections.• Achieved distribution enhancement in rural areas through the Hub & Spoke model.• Doubled the number of Spokes in flat 4 months for better penetration.• Realigned territories by appointing new Hub’s, to focus on each and every cell site for revenue enhancement.• Appointed new direct distributors for clear focus on main town business share.• Implemented a market penetration drive for minimum of seven retailers per rural site by mapping adjoining villages per site. • Performed acquisition drive through canopy activity in rural sites and increased customer base.• Carried out business development focus on feeder market resulted in increased acquisitions.• Revived focus on alternate channels like IFFCO and Petrol Pumps to drive acquisition in rural.• Ensured training and engagement activities for rural distributors to enhance their performance.• Developed Airtel Service Centers in the feeder market for better customer delight.• Established increased focus on high-value customers and retained them within the network.• Conducted one-on-one engagement and mentoring of the zonal team. • Ensured the self development plan of the team for their development.• Managed optimum utilization of resources for reduction in zonal monthly expenditures.• Ensured 100% channel NOC and accounts reconciliation to make the clean zone.• Full and final settlement of all old parties was completed, which was pending for the last 3 years.

Bhavnagar, Gujarat, India

Milestones achieved and best practices conducted: • Managed 333% growth in total sub-base of the zone.• Achieved 300% growth in gross acquisition per month.• Substantially increased gross add per covered population.• Generated 500% growth in revenue per month.• Extended focus on distribution parameters through talukawise and wardwise analysis.• Carried-out market segmentation into High / Low Yield and High / Low Share for sharp focus on deliverables.• Achieved 300% growth on transacting outlets.• Devised strategy and ensured minimum 40% of outlets to be SIM selling outlets.• Expansion of new outlets achieved as per DPL (dealer per lakh) norm.• Maintained relationships with key retailers and conducted daily tracking of business from top outlets.• Developed the best distribution infrastructure with 200% growth.• Pioneered in generating 40% of total business from rural by effective new town rollouts.• Obtained the best PCO per site average both in rural and urban markets.• Substantially increased net REC (Revenue Earning Customers) by keeping track of zero usage customers.• Increased focus on stock norms and tracking on a daily basis resulted in high stocks in markets.• Increased share of gross adds through alternate channels and modern trade.• Insured a higher share of wallet by focusing on various value vouchers.• Reduced post-paid churn at 2.5%, high-value churn at 1.5%, and bad debts at 3%.• Demonstrated the top performers on showroom experience scores across India.• Achieved lowest attrition across circle.• Conducted various reward and recognition activities to keep the motivation level high of the team.• Developed highly engaged cross functional team resulted in best zone in engagement score.

Lucknow, Uttar Pradesh, India

I worked with Hutch, which was acquired by Vodafone in February 2007 to gain control over one of India's largest mobile operators.• Generated revenues of 160 crore per annum from 8 districts of UPE along with 45000 acquisitions per month for Hutch Lucknow zone.• Successfully managed a team of 3 ASM’s and 11 sales executives responsible for delivering all prepaid parameters.• Revenue growth of 100% from 6 crore per month to 14 crore per month in just 6 months.• Processing fees revenue growth of 400% from 1 crore to 4 crore per month in just 6 months.• 85% penetration of STV (special tariff voucher) resulted in increased revenue and access fees.• Retail base growth of 70% from 3500 to 6000 in just 6 months.• Appointed 30 associate distributors in just 4 months to cover the population under coverage.• Managed 11 distributors and 40 associate distributors through a highly motivated sales team.• 45000 pre-paid fresh acquisitions with validity recharge per month.• 20 new towns rolled out for increased reach and penetration.• First to implement and streamline the physical verification and address verification process in prepay.• Strict compliance with corporate policies, methods, and procedures.

Lucknow, Uttar Pradesh, India

I worked with Hutch, which was acquired by Vodafone in February 2007 to gain control over one of India's largest mobile operators.• Developed the post-paid business for Hutch in Lucknow zone.• Significantly contributed to the increase in Hutch stores across the zone.• Instrumental in generating 1400 quality postpaid customer acquisitions per month.• Honor of having the deepest penetration of brand shops across all circles.

Chandigarh, India

Worked with Spice Telecom, which got merged with Idea Cellular in March 2010• Significantly contributed to generating revenues of 8 crore per annum along with 5000 gross acquisitions per month for Spice Telecom Chandigarh.• Developed new SPICE franchisees, which results in increased market penetration.• Converted all major retail outlets into Spice direct marketing associates for post-paid sales.

Chandigarh, India

• Profitably managed the consumer product division business of 8 crore per annum from Haryana

Delhi, India

Delhi, India

• Successfully handled the molded luggage business of 1.5 crore per annum from Haryana and Delhi

Master Of Business Administration - Mba, Marketing

B. Sc., Mathematics