The role involves all facets of public relations and social media for the company especially protection and promotion of the brand, and constantly improving the brand image of the company through in the region.Overall Responsibilities− Heading Corporate Communications and Social Media − Single point of contact for the Agency to Manage Public Relations, Social Media and ORM- Responsible for development and delivery of customised public relations strategies for various projects across multiple locations− Guiding PR, Digital and Social Media Agencies on day to day requirements of the brand

➢ Enhance brand image, acceptability and positioning, resulting in increased sales and consistent growth in business opportunities ➢ Closely work with the marketing team for project launches and new business initiatives – planning, communication ideation, research, positioning and launch➢ Develop effective crisis management plan and handling complex crisis situations➢ Corporate Brand Management – Internal and External➢ Develop Public Relations strategies and campaigns as per organizational/projects needs ➢ Establish contact and build positive rapport for organizational benefit with various stakeholders like media, vendors, investor community, government authorities, employees, NGOS➢ Formalize CSR and sustainability strategies for the organization and obtain recognition and for achievements that have and continue to be fundamental elements of their core business

➢ Develop Marketing Communications strategy for the Clients across various domains➢ Co-ordinate with marketing team to implement & monitor marketing and PR initiatives for the brand ➢ Co-ordinate with advertising agency, printing & production houses for designing of advertisements, product literatures, leaflets and other collaterals➢ Plan ATL & BTL activities so as to deliver the required value proposition, as derived from the brand identity➢ Track the effectiveness of advertising activities and proper utilization of allocated budget➢ Liaison with media houses and agencies for media buying and planning

➢ Strategizing with the clients to finalize on the annual Communication Plans for the client across various domains➢ New Business Presentations for companies in BFSI / Corporate space ➢ Liaison with media / investors to create a positive image of the client and generate industry stories ➢ Managing day to day requirements of Clients in Real Estate, Telecom and Entertainment space. ➢ Launched projects across the consumer pyramid nationally ➢ Organizing Press conference / media events for corporate announcements➢ Creating documents required for the Press Conference / select Media Briefing and disseminating the same to the relevant media Clients• Tata Housing• Olive Telecom• VIOM Networks• Italian Trade Commission

➢ Strategic Planning for the Public Relations and Investor Relations for clients from various Industries➢ Assist in drawing strategic communication plans, including media positioning, developing key messages, media tools and media vehicles to be used by clients from various industries➢ Managing Press Conference for Product Launch, Mergers and Acquisitions, Financial Results etc➢ Managing Road shows for IPO’s and Quarterly, Annual Results of companies➢ Briefing agencies on the day to day requirements of the clients. ➢ Brainstorming on formulating the Annual Communication plan for clients➢ Liasion with the Media Journalists and Media AnalystsKey Assignments➢ Established a client as India’s leading specialty plant nutrient Manufacturer and successfully managed the communication exercise for its IPO➢ Established a client as India’s leading producer, distributor and exhibitor and successfully managed the communication exercise for its IPO ➢ Launched a premium lingerie brand for one of the largest textile retailers in India

➢ Working on pitch presentation for the acquisition of new clients ➢ Brainstorming on the media pegs and presenting the same in the form of a PR plan to clients➢ Pitching company specific and industry stories with the media journalists ➢ Organizing select media briefing for corporate announcements➢ Drafting Press Releases and Disseminating Invitations and Release to the target audience ➢ Following up on Press Releases and Media Invitations➢ Organizing press conferences for product launchesKey Assignments➢ Kotak Life Insurance was ranked 3rd in the cirrus review for maximum coverage in the life Insurance category ➢ Repositioning Brufen as one of the safest painkiller brand and abolished competition above Rs. 200 Crore from the Painkiller market➢ Positioned ICRI as a premier Institute offering education in Clinical ResearchClients ➢ Kotak Life Insurance, HDFC Mutual Fund, Angel Broking Limited, Institute of Clinical Research (India), Brufen (Abbott Laboratories)

➢ Brainstorming on the media pegs and presenting the same in the form of a PR plan to clients➢ Disseminating Invite and Press Release to the respective publication and following up on the same➢ Organizing press conferences for product launches➢ Organizing select media briefing for corporate announcements➢ Pitching industry stories with the respective journalists Key Assignments➢ Repositioning Aftek Infosys Limited as an Investor friendly company ➢ Repositioning Bank of Rajasthan Limited as a professionally managed National Bank➢ Organized a re-union for the Indian Alumnus of Harvard Business School Clients➢ Aftek Infosys Ltd, Bank of Rajasthan Ltd, Teledata Informatics Ltd, Asian Heart Institute