•Cross functional role to ensure different departments understand the commercial stance of the wider marketing plan•Autonomous decision maker for the marketing department with regards to budget, creative and retention efforts.•Proactively lead business development efforts to carry out preliminary market research which resulted to the launch of MadBid in LATAM. LATAM shortly began to contribute 20% towards the company’s total revenue. •Continue managing tasks outlined under marketing… Show more •Cross functional role to ensure different departments understand the commercial stance of the wider marketing plan•Autonomous decision maker for the marketing department with regards to budget, creative and retention efforts.•Proactively lead business development efforts to carry out preliminary market research which resulted to the launch of MadBid in LATAM. LATAM shortly began to contribute 20% towards the company’s total revenue. •Continue managing tasks outlined under marketing manager below. Show less

Responsible for all marketing activities for MadBid.com across 20+ international markets (and growing). • Managing, implementing and enhancing the customer acquisition strategy both online and offline including TV/radio/press advertising, display (including native advertising), affiliate and PPC• Responsible for leading and managing the marketing team using an agile approach• Exploring innovative methods of driving profitable traffic, ensuring internal KPIs are met (CPA, ROI, CTRs… Show more Responsible for all marketing activities for MadBid.com across 20+ international markets (and growing). • Managing, implementing and enhancing the customer acquisition strategy both online and offline including TV/radio/press advertising, display (including native advertising), affiliate and PPC• Responsible for leading and managing the marketing team using an agile approach• Exploring innovative methods of driving profitable traffic, ensuring internal KPIs are met (CPA, ROI, CTRs, CLVs etc) by closely monitoring and optimising campaigns• Key decision maker for budget allocation• Relationship building with marketing partners throughout Europe and US• Overlooking creative material for online and offline use, including legal clearance for offline materials (Clearcast/RAJAR)• Customer funnel (from site visit to first purchase), UX optimisations using Google Analytics and continuous AB testing at various stages• Working closely with business intelligence to automate marketing processes with the use of SQL and python• A fundamental part of the retention team Show less