Amit Roy work email
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Amit Roy personal email
Strategically-minded team leader with rich experience across Analytics, Data Operations, and Client Management.Proven track record of delivering actionable insights and data-driven solutions in dynamic markets, enabling swift decision-making to drive business outcomes.Passionate about driving innovation and continuously improving operational efficiency.Currently Director of Business Analytics, leading a team towards success while fostering a culture of growth and development.
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Vp, AnalyticsZenithNew York, Ny, Us -
Vp, AnalyticsZenith Sep 2024 - PresentLondon, London, Gb -
Director, Marketing ScienceHearts & Science Jul 2024 - Sep 2024New York, Ny, UsClient: Jaguar Land Rover (JLR) -
Director, Business AnalyticsBeauty Co-Lab Apr 2023 - Jul 2024New York, New York, UsAnalytics lead for L’Oreal Consumer Products Division (CPD)- Lead a team of Associate Directors and Senior Managers in creating full-funnel reports from scratch across national and retail media, providing business outcomes and crucial insights for in-flight optimization and futurestrategy/planning vision- Develop end-to-end measurement frameworks and benchmarks foroptimization towards success, tracking and interpreting leading and lagging performance indicatorsfrom media metrics through to brand/sales lift and Market Mix Analyses (multi-touch attributed ROI)- Create campaign and brand specific Learning Agenda’s, as well as spearheading test and learnprotocols to drive actionable learnings impacting future creative, audience, media, and data strategy- Partner with external vendors to build and deliver valuable insights- Streamline data operations and automated manual processes to recoup valuable time which is redirected towards in-depth analysis -
Director, Marketing ScienceHearts & Science Apr 2022 - Apr 2023New York, Ny, UsClient: AmgenElevated responsibilities including improvements to data operations, and establishing pipelines to be utilized in multi-touch attribution/Marketing Mix Analyses.Increased leadership, strategic planning, and data strategy purview.
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Associate Director, Marketing ScienceHearts & Science May 2021 - Apr 2022New York, Ny, UsClient: Amgen• Responsible for client-facing performance reporting, developing learning agendas, measurement frameworks, optimization strategy, and benchmarking for multiple channels including (but not limited to) Social, TV, Digital, etc.• Point-person for special innovation projects including automation solutions and taxonomy protocols• Manages, develops and supports a team that work to carry-out daily tasks that contribute to reporting and optimization recommendations• Responsible for scenario-based ROI forecasts
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Media Analytics ManagerSpark Foundry Mar 2020 - May 2021New York, UsClients: Telemundo, Morgan Stanley•Responsible for the day-to-day analytics of advertising performance for clients in both the Entertainment and Finance industries, with a core focus on Social and Programmatic channels• Transitioned a fully-manual Excel process to an automated Datorama solution paired with an Excel VBA-based macro, saving up to 8 hours a week and the ability to produce more frequent reporting. Additionally, revised the KPl's and benchmarks for clients to ensure optimal budget management• Client-facing role involving regular discussion and presentation.• Create valuable insights to help shape and optimize the marketing strategies of the clients, with the goal of maximising engagement from key demographics.• Managed four analysts, providing collaborative support and guidance to carry out a high-standard of work. -
Insights & Analytics ManagerAmerican Express Dec 2018 - Feb 2020New York, Ny, Us- Responsible for reporting and analysing results across 14 markets and strategic partnership performance, developing insights to map a route to hitting / exceeding targets.- Heavily involved in strategic planning, with key contributions including forecasting, target setting, and budgeting requirements considering potential risk / opportunity. Involved in the launch of 4 new markets across Central and Eastern Europe. -
Fx Corporate Account ManagerAmerican Express Feb 2017 - Dec 2018New York, Ny, Us• Responsible for maintaining the relationship with a key partner• Manage a portfolio of 250+ clients, developing trust and brand loyalty• Specialist knowledge of FX within the travel industry• Book spot and forward contracts, whilst facilitating effective risk management strategies for clients• Provide crucial market updates to allow clients to make informed decisions• Strong relationship and consistent communication with Brighton and India-based operations team to ensure a quality customer experience• Oversaw the implementation and team training of a new facility for receivables• Active role in training new staff
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SalesBentalls - A Fenwick Store Aug 2016 - Dec 2016London, England, Gb -
Sales AssistantBentalls - A Fenwick Store Nov 2013 - Jun 2014London, England, Gb
Amit Roy Skills
Amit Roy Education Details
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Cardiff University / Prifysgol CaerdyddLaw -
Cardiff University / Prifysgol CaerdyddSpanish Language And Literature
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Universitat De BarcelonaHispanic Studies
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Epsom College
Frequently Asked Questions about Amit Roy
What company does Amit Roy work for?
Amit Roy works for Zenith
What is Amit Roy's role at the current company?
Amit Roy's current role is VP, Analytics.
What is Amit Roy's email address?
Amit Roy's email address is am****@****nce.com
What schools did Amit Roy attend?
Amit Roy attended Cardiff University / Prifysgol Caerdydd, Cardiff University / Prifysgol Caerdydd, Universitat De Barcelona, Epsom College.
What skills is Amit Roy known for?
Amit Roy has skills like Public Speaking, Networking, Music Production, Music, Event Management, Legal Research, Legal Writing, Word Processing, Logic Pro, Creativity Skills, Sales, Legal Opinions.
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