Amit Shah Email and Phone Number
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As the Chief Cluster Officer at Zee Entertainment Enterprises Limited (ZEEL), I lead the P&L, strategy, and marketing of a portfolio of 13 TV channels across West, North, and Premium markets. I am managing a team of ~150 people from varied functions like Programming, Marketing, Research / Insights & On Air Promotions. With ~23 years of experience in 3 leading organizations - Dabur, Mondelez & Zee (FMCG and media industries), I have a proven track record of working on global, regional and local brands; launching, growing and turning around diverse brands and businesses in India and abroad.My core competencies include market entry strategy, consumer insights, cross-functional leadership and team development. I am passionate about delivering consumer-centric and innovative solutions that create value for the organization and the stakeholders. I am also a member of the Content Leadership Team (CLT) & the Prevention of Sexual Harassment (POSH) committee at ZEEL, contributing to the strategic direction and culture of the company.
Zee Entertainment Enterprises Limited
View- Website:
- zeetelevision.com
- Employees:
- 5297
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Chief Cluster Officer - West, North And PremiumZee Entertainment Enterprises LimitedMumbai, Mh, In -
Chief Cluster Officer - West, North & PremiumZee Entertainment Enterprises Limited Oct 2019 - PresentMumbaiDeliver P&L for the cluster - a portfolio of 13 TV channels (SD + HD)Carve out strategy roadmap for niche channel (English cluster + lifestyle channel) portfolioStrategize & rollout Zee’s first regional channel in Northern India marketsProactively lead in growing and developing people to achieve current & future business objectives. Drive consumer centricity agenda for the clusterMember of senior leadership team of the Domestic Broadcast business (DBLT)Member of POSH (Prevention of Sexual Harassment) committee at ZEEL -
Cluster Head - Regional Hindi Speaking Markets (Rhsm)Zee Entertainment Enterprises Limited Apr 2018 - Sep 2019Mumbai Area, IndiaResponsible for TV channels in the Regional Hindi speaking markets (RHSM) - current footprint in markets of Maharashtra, Bengal, Orissa & Bihar.Managing 10 channels namely Zee Marathi, Zee Marathi HD, Zee Talkies, Zee Talkies HD, Zee Yuva, Zee Sarthak, Zee Bangla, Zee Bangla HD, Zee Bangla Cinema & Big Ganga.Responsible for new market entries & tapping other channel opportunities in existing Regional Hindi Speaking Markets (RHSM)Member of senior leadership team of the Domestic Broadcast business. Responsible for managing the entire RHSM business along with Programming, Content, Marketing, Research & Insights team. -
Associate Director - Marketing - Gum, Candy & Beverages - IndiaMondelēz International Jul 2015 - Mar 2018Mumbai Area, IndiaCategory Strategy & P&L for Gum, Candy & Beverages (GCBM) in India; portfolio comprising of Bournvita, Tang, Choclairs & HallsDrive cross functional agenda of the Category through the Category Board (members including Brand Marketing, Finance, Supply Chain, RDQ, Supply & Demand planning)Topline delivery including ad & promo spend planning & execution, Bottom-line delivery including full cost ownership of pricing, margin, spends ROI and overheads.Part of Mondelez India Country Leadership team partnering in delivering India’s business objectivePart of Regional Category Leadership Team contributing to category’s development across AMEA -
Senior Manager - Chocolate Equity - Regional Brands - Asia PacificMondelēz International Oct 2014 - Jun 2015Mumbai Area, IndiaMake & drive the agenda for regional brands in Countlines & Gifting space for Chocolates Category. Key brands:- 5 Star, Crispello, Glow & Toblerone Develop architecture for Mondelez chocolate 'Countline' brands & lead the category vision from 2015 to 2018Responsible & accountable for communication, IMC & design work tracks across Countlines & Gifting portfolio across Asia PacificArticulate & clearly define 3 year vision for the gifting sub-segment within Chocolates category.Partner media team in streamlining digital footprint & plans for regional brands across Asia Pacific.Maintain oversight on local brands namely Perk, Gems & Celebrations in India, Favourites, Boost & Cherry Ripe in Australia Evaluate extension of local brands (local jewels) into other markets, thereby moving them from local brands to regional brandsWork towards building a count line & gifting community across Asia Pacific (AP), support regional Brand Equity Teams (BET) & sharing of best practices across AP -
Avp - Candy, Gum & Powdered Beverages (C&G + Pb)Mondelēz International Aug 2013 - Sep 2014MumbaiTake over responsibility for Candy & Gum (Choclairs, Halls, Bubbaloo) category while continuing to mange the Fruit Powdered Bevarages Category (Tang)Steward both categories in a manner that supports the category vision, position, architecture and achieves overall business goals for the category.Partner with consumer and customer insights understanding to create impactful brand experience and oversee execution of brand plansProvide leadership for setting new product pricing and managing price on existing items, development of pricing & pack strategies, improved margin mix, trade spending plans and distribution goals.Participate in i2m process to develop new products, and other changes for cost optimization projects that the product undergoes. Work collaboratively with operations/sourcing to identify and develop productivity initiatives.Collaborate with RDQ and Supply chain to develop and execute innovation platform pathways. -
Associate Vice President - Powdered BeveragesKraft Foods (Formerly Cadbury India Limited) Sep 2011 - Aug 2013Mumbai Area, IndiaLead Kraft foray into a new category in India with brand Tang.Develop category vision, position and arhitecture & deliver overall business goals for the category.Partner with consumer and customer insights understanding to create impactful brand experienceArrive at the Geographic & Channel prioritization with customer marketing basis the Brand & Category objectives, Where to Play (Channel, Geography); How to win (Channel, Geography).Deliver P&L for the financial year & set a roadmap for profitable growth for the brand.Arrive at the activation mix with Customer Marketing basis the Brand & Category objectives, arrive at the activation mix with Customer Marketing,Review channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.
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Group Product ManagerDabur India Limited (Foods Division) Apr 2008 - Aug 2011Responsible for managing the assigned brand (Real fruit juice) through the appropriate creative, media, promotion and distribution strategies.Develop the annual marketing plan, encompassing the entire mix of brands and ensure that this is fully implemented to time and budget.Driving ‘profitable growth’, consistent with the company strategy for the brands assigned.Driving brand awareness,brand trials and market shares.Seeking new opportunities to drive and expand the business. -
Sr Product ManagerDabur India Limited Apr 2006 - Mar 2008Responsible for managing the assigned brands through the appropriate creative, media, promotion and distribution strategies.Develop the annual marketing plan, encompassing the entire mix of brands and ensure that this is fully implemented to time and budget.Driving ‘profitable growth’, consistent with the company strategy for the brands assigned.Driving brand awareness,brand trials and market shares.Seeking new opportunities to drive and expand the business. -
Regional Sales ManagerDabur Foods Limited Apr 2003 - Mar 2006Responsible for sales & distribution in Mumbai city - a priority market for Foods division contributing to about 11% of the company's turnover. Received the runner up award for the "Best Sales Manager" in 2005-2006.
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Area Sales ManagerDabur Foods Limited Apr 2002 - Mar 2003Post MT stint, I was confirmed as the Area Sales Manager for Dabur Foods Ltd handling Andhra Pradesh based out of Hyderabad. I was responsible for sales & distribution for this market. The assignment gave me an exposure to an emerging channel- Modern Trade.
Amit Shah Skills
Amit Shah Education Details
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Mechanical Engineering -
Kj Somaiya College Of Science (Mumbai)Science -
Holy Family High SchoolSsc
Frequently Asked Questions about Amit Shah
What company does Amit Shah work for?
Amit Shah works for Zee Entertainment Enterprises Limited
What is Amit Shah's role at the current company?
Amit Shah's current role is Chief Cluster Officer - West, North and Premium.
What is Amit Shah's email address?
Amit Shah's email address is am****@****nal.com
What schools did Amit Shah attend?
Amit Shah attended Svkm's Narsee Monjee Institute Of Management Studies (Nmims), Bharati Vidyapeeth, Kj Somaiya College Of Science (Mumbai), Holy Family High School.
What are some of Amit Shah's interests?
Amit Shah has interest in Education.
What skills is Amit Shah known for?
Amit Shah has skills like Strategy, Management, Brand Management, Market Planning, Team Management, Fmcg, Marketing, Cross Functional Team Leadership, Leadership, Advertising, Market Research, Competitive Analysis.
Who are Amit Shah's colleagues?
Amit Shah's colleagues are Vikas Sharma, Anshu Kapoor, Baburao Shinde, M.a.arjun Doni, Aditya Arora, Hemant Kapoor, Shloka Kavtekar.
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