Amit Shah Email & Phone Number

Mumbai, Mh, In

Mumbai

Deliver P&L for the cluster - a portfolio of 13 TV channels (SD + HD)Carve out strategy roadmap for niche channel (English cluster + lifestyle channel) portfolioStrategize & rollout Zee’s first regional channel in Northern India marketsProactively lead in growing and developing people to achieve current & future business objectives. Drive consumer centricity agenda for the clusterMember of senior leadership team of the Domestic Broadcast business (DBLT)Member of POSH (Prevention of Sexual Harassment) committee at ZEEL

Mumbai Area, India

Responsible for TV channels in the Regional Hindi speaking markets (RHSM) - current footprint in markets of Maharashtra, Bengal, Orissa & Bihar.Managing 10 channels namely Zee Marathi, Zee Marathi HD, Zee Talkies, Zee Talkies HD, Zee Yuva, Zee Sarthak, Zee Bangla, Zee Bangla HD, Zee Bangla Cinema & Big Ganga.Responsible for new market entries & tapping other channel opportunities in existing Regional Hindi Speaking Markets (RHSM)Member of senior leadership team of the Domestic Broadcast business. Responsible for managing the entire RHSM business along with Programming, Content, Marketing, Research & Insights team.

Mumbai Area, India

Category Strategy & P&L for Gum, Candy & Beverages (GCBM) in India; portfolio comprising of Bournvita, Tang, Choclairs & HallsDrive cross functional agenda of the Category through the Category Board (members including Brand Marketing, Finance, Supply Chain, RDQ, Supply & Demand planning)Topline delivery including ad & promo spend planning & execution, Bottom-line delivery including full cost ownership of pricing, margin, spends ROI and overheads.Part of Mondelez India Country Leadership team partnering in delivering India’s business objectivePart of Regional Category Leadership Team contributing to category’s development across AMEA

Mumbai Area, India

Make & drive the agenda for regional brands in Countlines & Gifting space for Chocolates Category. Key brands:- 5 Star, Crispello, Glow & Toblerone Develop architecture for Mondelez chocolate 'Countline' brands & lead the category vision from 2015 to 2018Responsible & accountable for communication, IMC & design work tracks across Countlines & Gifting portfolio across Asia PacificArticulate & clearly define 3 year vision for the gifting sub-segment within Chocolates category.Partner media team in streamlining digital footprint & plans for regional brands across Asia Pacific.Maintain oversight on local brands namely Perk, Gems & Celebrations in India, Favourites, Boost & Cherry Ripe in Australia Evaluate extension of local brands (local jewels) into other markets, thereby moving them from local brands to regional brandsWork towards building a count line & gifting community across Asia Pacific (AP), support regional Brand Equity Teams (BET) & sharing of best practices across AP

Mumbai

Take over responsibility for Candy & Gum (Choclairs, Halls, Bubbaloo) category while continuing to mange the Fruit Powdered Bevarages Category (Tang)Steward both categories in a manner that supports the category vision, position, architecture and achieves overall business goals for the category.Partner with consumer and customer insights understanding to create impactful brand experience and oversee execution of brand plansProvide leadership for setting new product pricing and managing price on existing items, development of pricing & pack strategies, improved margin mix, trade spending plans and distribution goals.Participate in i2m process to develop new products, and other changes for cost optimization projects that the product undergoes. Work collaboratively with operations/sourcing to identify and develop productivity initiatives.Collaborate with RDQ and Supply chain to develop and execute innovation platform pathways.

Mumbai Area, India

Lead Kraft foray into a new category in India with brand Tang.Develop category vision, position and arhitecture & deliver overall business goals for the category.Partner with consumer and customer insights understanding to create impactful brand experienceArrive at the Geographic & Channel prioritization with customer marketing basis the Brand & Category objectives, Where to Play (Channel, Geography); How to win (Channel, Geography).Deliver P&L for the financial year & set a roadmap for profitable growth for the brand.Arrive at the activation mix with Customer Marketing basis the Brand & Category objectives, arrive at the activation mix with Customer Marketing,Review channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.

Responsible for managing the assigned brand (Real fruit juice) through the appropriate creative, media, promotion and distribution strategies.Develop the annual marketing plan, encompassing the entire mix of brands and ensure that this is fully implemented to time and budget.Driving ‘profitable growth’, consistent with the company strategy for the brands assigned.Driving brand awareness,brand trials and market shares.Seeking new opportunities to drive and expand the business.

Responsible for managing the assigned brands through the appropriate creative, media, promotion and distribution strategies.Develop the annual marketing plan, encompassing the entire mix of brands and ensure that this is fully implemented to time and budget.Driving ‘profitable growth’, consistent with the company strategy for the brands assigned.Driving brand awareness,brand trials and market shares.Seeking new opportunities to drive and expand the business.

Responsible for sales & distribution in Mumbai city - a priority market for Foods division contributing to about 11% of the company's turnover. Received the runner up award for the "Best Sales Manager" in 2005-2006.

Post MT stint, I was confirmed as the Area Sales Manager for Dabur Foods Ltd handling Andhra Pradesh based out of Hyderabad. I was responsible for sales & distribution for this market. The assignment gave me an exposure to an emerging channel- Modern Trade.

Mms, Marketing

Did my Summer training with TELCO (now known as Tata Motors Limited) for a duration of two months. Project Title - Understanding consumer.

Bachelor Of Engineering, Mechanical Engineering

Activities and Societies: Active participation in Cricket at Bharati Vidyapeeth C.O.E. at the inter-collegiate level A member of core.

Hsc, Science

Ssc