Amit Singh Sengar Email and Phone Number

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a) Responsible for P&L, Top line/Bottom line for mobile internet categoryb) Handling total data revenue of 270 cr annually c) Revenue enhancement and subscriber penetration for mobile internet productsd) Responsible for growth of mobile internet business by building new revenue streams, enhancing ARPU of the existing customers and driving mobile internet penetratione) Applying cluster analysis and mathematical tools to arrive at meaningful segmentation framework and developing & executing relevant actions for each of the segmentsf) Driving 3G and 2G mobile internet products through various channels – Retail, self-care, call centre, and acquisition g) Leading and executing promotional campaigns for portfolio of data products and services across various ATL/BTL media modesh) Innovating basis consumer insights and competitive benchmarking to create new product offeringsi) Augmenting Mobile Internet revenue to next level through customer life cycle management / Mobile Internet U&R

Responsible for Prepaid Acquisition in Gujarat Circle.Job Role includes: a) Designing new competitive products b) Roll out smart prepaid channel trade schemesc) Ensure Base growth, higher share of gross adds(SOGA) and customer market share (CMS)d) Ensure quality of gross adds and baby care customer engagementse) Ensure close engagement with sales/customer service/ supply chain/legal departments to drive business

Overview1) Responsible for sales of prepaid products, DTH, airtel money for East Godavari district in AP..2) Direct Reportees- 6 Territory Managers, handling 11 RS, 210 RDs, 5700 Retail Outlets3) Responsible for handling a total revenues of 8.5 cr. Crores monthly4) Promoted to Zonal Sales Manager from Territory Manager within 6 months5) Successfully launched new service – airtel money in East Godavari Emerging.6) Driving Market Expansion by identifying towns where services needs to be launched. Successfully launched 4 towns7) Driving Channel Satisfaction by channel engagement activities, ensuring healthy ROI and settlement of issues/claims8) Formulating strategies to increase customer acquisitions, REC & ARPU resulting in overall enhancement of revenues9) Retail Expansion by ensuring higher depth and width of distribution by ensuring new and transacting retail outletsHighlights/Achievements:1) “Minute to Win” Contest : Best ZSM in AP Circle.2) RMAMO Contest: Best Emerging ZSM 3) Best ZSM for selling highest dongle in emerging markets4) Best ZSM for winning acquisition contest in AP circle

Overview:1) Handled 4 vital town distributors with a turnover of Rs. 1.5 cr2) Handled a field team of 14 members directly reporting3) Designed team strategy for organising market activities4) Ensured Superior financial performance with 120%+ achievement in gross, revenue & data revenue5) DPL, SSO, DSSOs were maintained as per circle norms.Highlights:1) Achieved site-wise and town-site green status and maintained dominant position in all 4 towns2) Doubled the territories in terms of gross activations within 3 months 3) Increased the depth of distribution from 37% to 60% within 3 monthsAchievements1) Best TM in AP circle for having highest retailer conversion (80%) in DGK contest 2) 2nd Best TM in AP circle for RMAMO Penetration in May’12

Project Title Design GTM strategy for 3G donglesDeliverables 1) Design GAP model for 3G dongles2) Develop dynamic dongle tracker 3) Benchmark AP circle with KK and KTN circle over market visibility, shelf space & experience outlet.4) Derived stock norms for dongles to avoid frequent stock outs5) Develop competition tracker to make product stay ahead of competition.Achievements 1) With the help of GTM strategy circle crossed 10K mark in dongle sale in march’12 2) SOGA moved up from 5% to 24%.3) Market visibility improved and ARC is considered as separate channel for dongle sale.

Handled marketing strategy project in nestle. Worked on reduction of sales system inventory and its restructuring.Got PPI offer from Nestle India.Project key deliverables:Minimize Value Chain Inventory (VCI) for desired Retailer Service Level (RSL).Develop Scientific Model to prove optimality of Customer Service Level (CSL) at DC-CD link. Develop Correlation between Customer and Retailer Service Level for fixed warehouse capacity