Amit Singhal Email & Phone Number

Northwich, Cheshire,, Gb

Plantation, Florida, Us

Topeka, Ks, Us

Global owner of ‘Digital First’ commercial strategy and products responsible to incubate, launch, enhance and scale D2C Brand.com stores and B2B Marketplace commerce models; mandated to deliver one-third of Hill's global revenue from digital and eCommerce by 2025 expanding Brand’s digital footprint.• Created a new mobile-first headless commerce platform, “Hill's Vet Shop”, on Shopify with a modular design allowing rapid launch and scale of D2C. Launched brand.com stores in Korea, Japan, and Brazil in year 1 with a rapid scale up model capable of a new country launch every three months • Thought leader for digital innovations across broader commercial operations, including supply chain process integrations, external partnerships, and capabilities innovations• Built a strong pipeline of digital products by building internal partnerships and external tech services vendors network across regions; scaled an digital application 'QuickReco,' to improve symptom diagnostics and recommend custom nutrition plans for patients• Accelerated data enabled organization-wide analytics capability partnering with head of Data strategy; developed advanced analytics use cases and regional analytics Centers of Excellence (COEs) • Designed a centralized data - decentralized analytics approach for capturing first-party data and ingesting second-party data on the cloud, enabling organization-wide self-service analytics

Topeka, Ks, Us

Executive lead for “Hill's to Home” (patent pending), an industry-unique subscriptions-based digital plug-n-play platform; in first FY of launch, “Hill's to Home” gained XX,000 subscribers and generated $XMM USD in revenue, delivering positive operating profit in second FY, with 2x subscribers and 3x revenue • Led consumer research successfully to ideate the value proposition in partnership with KPMG consulting. Build the platform, concept tested MVP in record time using agile sprint-based project management approach• Launched and scaled the online store as P&L lead across the entire U.S. achieving rapid adoption among veterinary practices and acquiring new subscribers in a true startup fashion• Designed the new organizational structure and created a high-performing team from scratch with two verticals, customer acquisition and tech platform development• Developed and executed a comprehensive customer acquisition strategy leveraging robust performance analytics capabilities using first-party data and subscribers retention through churn modeling• Collaborated closely with the newly acquired pet wearable device company Vetrax to evolve software by using AI for diagnostics from device data, ensuring successful adoption for clinical research and trials. This effort supported the validation of marketing claims and drove the product's credibility and success amongst clinicians

New York, New York, Us

In Corporate sales team, led the GTM strategy and Agreements negotiations for B2B customers for Colgate worldwide• Created the strategic vision and did groundbreaking work in partnership with Forrester consulting to create the eCommerce B2B strategy for digitization of the distributors ecosystem for Colgate globally• Gained executive leadership buy-in to invest and resource the new future-forward eCommerce B2B capability for revenue incrementality and cost-to-serve optimized sales execution• Designed, tested, and deployed eCommerce B2B models in multiple regions; started off with successful proof of concepts in Brazil, Turkey, Italy, and the Philippines for regional scale-up• Designed strategic agreements terms & conditions structure working with legal & regulatory compliance experts and executed complex customer negotiations in partnership with Colgate regional teams

New York, New York, Us

P&L lead for Colgate India eCommerce and International Retailers. Developed Colgate India eCom Strategy and launched on Amazon B2C and MarketPlace. Recipient of Best in class JBP supplier award from Tesco & Walmart.

New York, New York, Us

Lead change management for ‘Future Forward’ Channels Strategy and Retail Marketing Mix for the country. Certified trainer for Category Management, secured Category Captaincy across top 10 retailers.

New York, New York, Us

Roles of increasing responsibility in Sales, Business Development and Retail Marketing

Purchase, New York, Us

Business Analytics

Company Sponsored Executive Education, Strategy

Company Sponsored Executive Leadership, Strategy & Leadership

Mba, Marketing

Be, Mechanical