• Reviewing & analyzing weekly numbers, providing strategic inputs and handling programming strategy & content . • Program performance monitoring for in-house and competition tracking.• Weekly analysis of chrome and RWP distribution data and provide input to distribution team. • Responsible for promo planning & performance analysis.• Break pattern & inventory analysis of entire news genre.• Reviewing & analyzing weekly advertiser trend preparing customized weekly, monthly & YTD Adex report• Daily advertiser movement analysis. Client universe by category, consumption trends, seasonality, shares of competition• Monitor the field marketing budget for its effective utilization and undertake course-correction if required. • Develop and implement a suitable merchandising strategy for the Trade - in consultation with the Marketing Managers for the entire portfolio of products and brands.• Budget Planning, Market Research, Developing & Maintaining P&L.

Responsible for• Strategically involved in the Pre-launch Process• Analyzing weekly numbers and providing strategic inputs.• Programming Strategy & Content Planning• FPC Planning - Weekly, Monthly and Annual• Contextual inputs to content & concepts as per brand guidelines• Promo planning • Competition & Environment Tracking• Tracking of brand activation and budget consumption of advertiser.

Job Profile: - • Insight mining from data to give directions to the sales teams on key focus areas for revenue maximization for KAM accounts• Promo planning • Competition & Environment Tracking• Data support for all key and large value client pitches• Supporting the up-selling and cross-selling initiatives and pitches through data• Environment scanning to spot and leverage emerging trends, client categories and new revenue opportunities• Effective dissemination of data to sales to showcase strengths of our brands vis a viz the client requirement • FPC planning Weekly, Monthly and annually • Budget Tracking & Launch calendar• Analyzing weekly numbers and providing strategic inputs.

Job Profile: – Responsible for • Brand communication, • Channel positioning, • Media tie ups/buying, • Planning and execution of on ground/air client led activity, • FPC planning Weekly, Monthly and annually • Budget Tracking & Launch calendar• Analyzing weekly numbers and providing strategic inputs.