Responsible for P&L management, focusing on top-line and bottom-line growth.- Led business restructuring initiatives.- Managed a team of National and Regional Heads for Business Development across India.

Led nationally for 6 key business functions.- Focused on creating Intellectual Properties (IPs) integrating all Fork businesses.- Played an instrumental role in identifying and building core teams for each business unit.

- Pioneered the establishment of the content solutions business by creating customized solutions for advertisers.- Developed non-conventional properties to meet client needs.

Contributed to the annual Organizational Strategic Framework as part of the COO's strategy team.- Identified and plugged revenue leakages worth INR 20 Cr.- Conducted a strategic analysis that identified a 50% growth potential in the commercial business.- Managed marketing budget allocations for online and on-ground activities.- Built and nurtured relationships with national and international partner companies.- Established strategic alliances with new channels and platforms.- Monitored the performance of All-India sales and distributors.

Managed corporate affairs, including liaisons with Ministries and stakeholders.- Part of the Chairman's core team, oversaw group diversification across various fields to identify potential investments exceeding INR 500 Cr, prioritizing long-term benefits and growth.- Facilitated strategic alliances and joint ventures globally for new business ventures.- Collaborated with consultants to develop business models.

Launched radio stations in Bhopal, Indore, and Solapur, contributing to the establishment of the radio channel.- Oversaw marketing, brand activations, ideation, and logistical support for the central region.- Coordinated with agencies and vendors to ensure smooth project execution.- Built partnerships for on-air and on-ground activities in the designated area.- Conceived on-air, on-ground, and online marketing campaigns to boost listenership.- Developed online marketing initiatives to connect with students and professionals.- Partnered with major local events to maximize brand visibility.- Created customized solutions for client pitches.