Mandates led: Paytm India, Dabur India Limited, DS Group ( Rajnigandha), Perfetti Van Melle India( Happydent), Havells- Llyod, LT foods, Daawat Rice.• Marketing Strategy: Assisted in the development and implementation of marketing strategies for above brands, enhancing brand awareness and market presence.• Campaign Execution: Spearheaded 16 television commercial (TVC) & digital integrated campaigns. Collaborated closely with cross-functional teams to plan, Execute and monitor campaign performance, ensuring successful execution.• Market Research: Conducted comprehensive market research and competitor analysis to identify trends, opportunities, and challenges, contributing to the strategic direction of marketing initiatives.• Content Development: Worked with cross-functional teams to create engaging and relevant marketing materials, including social media content, videos, static posts, and promotional materials, ensuring consistent messaging and brand alignment.• Analytics and Reporting: Analyzed marketing data to evaluate the success of campaigns, tracked key performance indicators, and provided insights for continuous improvement. Successfully managed the release of over 7000+ TVC and digital edits for Paytm.• Brand Management: Played a pivotal role in building and maintaining brand image through consistent messaging and innovative marketing initiatives. Led two campaigns that secured EFFIE awards, highlighting expertise in effective and impactful marketing strategies.• Product Development: Contributed to the development of research stimulus for three new product launches at Dabur, demonstrating a results-driven approach to product development and brand expansion.Key Achievements at McCann• EFFIE Awards: Led two award-winning campaigns, showcasing exceptional marketing strategy and execution.• Eye for detail : Managed the release of over 7000+ TVC and digital edits for Paytm, ensuring high-quality and timely delivery.

• Strategized and Managed Campaigns: Developed and executed comprehensive marketing campaigns on various digital channels, resulting in a 70% increase in revenue.• Business & Technical Sessions: Led and facilitated over 30 business and technical sessions, enhancing revenue and productivity.• Adoption of Live-Streaming: Pioneered the early adoption of live-streaming to enhance business operations and client engagement during covid.• High-Profile Client Engagements: Successfully executed business and training sessions for prestigious clients, including BTLEPC Ltd, Codenow, CrownTech, and GMV India.• Executed Market research and competitor analysis to identify trends, opportunities, and challenges within knowledge sharing platforms

• Strategic Planning: Developed and executed a comprehensive 3-year roadmap for the brand, resulting in over 500 webinars and generating more than 3000 new business leads.• Event Management: Created and managed on-ground experiences and events for prominent brands, including SBI, PNB, and Canara Bank.• Knowledge Reports: Published over 10 Knowledge Reports, including significant releases for the New Delhi and UP State Government.• Industry Collaboration: Revitalized brand connections with five major industry associations, including CII, FICCI, and PHDCCI.• Revenue Generation: Achieved 1.5 crore in revenue and significantly increased brand awareness across 10 different industries.● Webinars: Strategized, Curated, promoted & executed120+ Virtual industry Sessions & Webinar in span of 60 days

• Campaign Execution & Event Planning: Lead the planning, coordination, and execution of impactful marketing campaigns. Oversee the successful execution of 25 industry events, delivering an impressive 80% ROI.• Industry Engagement: Established and nurtured relationships with 100+ organizations, including industry leaders such as Maruti, Hero Motorcycles, and Honda Cars.• Content Development & Engagement: Collaborated with cross-functional teams to craft compelling marketing collateral, including social media content, videos, and promotional materials, driving engagement and brand loyalty. Generated top-funnel assets that attracted 3200 unique visitors and contributed to 18 Lacs in revenue.• Analytics & Reporting: Analyzed marketing data to measure event performance, tracking key performance indicators, and providing actionable insights for continuous improvement for future campaigns.• Brand Management & Global Initiatives: Spearheaded 4 Indo-German delegations in collaboration with prestigious organizations like GIZ and DIPP, facilitating cross-cultural exchange and brand engagement opportunities.

• Orchestrated on-site creative management & campaign activities with precision and attention to detail.• Meticulously maintained a comprehensive database for strategic outreach.• Managed the design & creation of impactful newsletters, ensuring effective communication & engagement.• Conducted thorough market analysis to inform strategic decision-making and maintain a competitive edge.

6 months on a project“Electronic Store Core E-portal"