Developing strategies to increase footfalls and revenue, Conception, development and implementation of marketing plans Budget forecastingExecution of ATL & BTL plansPost event analysisInteracting with Creative agency, PR agency, Social media agency, vendors, etc on day to day basisHandling SOH income(space on hire) for the mall

- Brand building- Developing strategies and identifying locations for school expansion- Developing and executing strategies to increase admissions

- Preparing event calendar; planning and executing events in mall throughout the year- Coordinating with various vendors for marketing requirement- Celebrity visit planning and execution- Planning and executing various CSR activities for mall- Database management; Planning and executing e-mailers and sms to customer database- Getting sponsorship for mall activities- New site developments for branding space in the mall

- Brand Management of Beyond Squarefeet Advisory Pvt Ltd, Beyond Talent management Pvt. Ltd and Ombre Beauty Services - Execute digital media activities for brand promotion - Update and enhance corporate website- Managing various social media platforms like Facebook, LinkedIn, Twitter and Blogger to create brand awareness - Liaising with various media firms for PR activities - Planning and executing calendar events and promotion activities - Liaising with all the malls under BSAPL for successful mall events - Planning and executing international brand awareness activities and business development with the Chief Mall Mechanic of Beyond Squarefeet - Vendors and suppliers management for marketing collaterals - Competitors and market analysis through secondary research

- Anticipating and understanding customer needs, and coordinating with Mall management and other departments to ensure customer delight - To ensure that complaints are received and sent out for action within stipulated time frames and all work carried out according to the operating procedures of the mall. - Handling complete mall operations in co-ordination with all outsourced agencies - Vendor developments - Managing housekeeping department - Asset and manpower management - Cost control of mall consumables - Initiate new services in the mall

- Preparing daily sales report, accounts report, weekly sales report, etc. - Handling financial responsibility including petty cash, cash deposit, cash deposit report. - Inventory management - Selling merchandise - Backroom management - Visual merchandising - Maintaining Customer relationship and handling customer feedbacks