Responsible for business development of Trucks & Buses (Middle East Region), Power Products, Sales Planning & Logistics.

Leading the Non-Automotive side (Engines, Gensets etc.) of international business of Volvo-Eicher JV. Responsible for the Sales, marketing and after-market support with full responsibility for top-line and bottom-line of the business. Responsible for developing and expanding the global footprint of this business in new and unexplored geographies.

National level responsibility of volume, profit & operations including Sales, marketing & Business Development for Corporate and Key Customers in Eicher Buses segment. Established the assigned vertical from scratch across PAN India market, including setting up of organizational vision, formulation of SOPs, staffing and customer acquisition. Designed entire Route-To-Market strategy, analyzed competitors’ actions and implemented effective competition combat strategies. Formed tie-ups with high… Show more National level responsibility of volume, profit & operations including Sales, marketing & Business Development for Corporate and Key Customers in Eicher Buses segment. Established the assigned vertical from scratch across PAN India market, including setting up of organizational vision, formulation of SOPs, staffing and customer acquisition. Designed entire Route-To-Market strategy, analyzed competitors’ actions and implemented effective competition combat strategies. Formed tie-ups with high profile corporate customers Show less

Steered complete distribution revamp of Middle East Market and maintained high level of engagement of distributors with the company. Facilitated introduction of Heavy & Medium Duty Buses with sales to high profile customers. Introduced next generation Medium Duty Truck platform (Pro 3008) in Kuwait & Saudi Arabia markets. Launched several marketing campaigns comprising BTL & brand building activities in the Middle-East markets. Involved in market entry project of Indonesia being responsible for… Show more Steered complete distribution revamp of Middle East Market and maintained high level of engagement of distributors with the company. Facilitated introduction of Heavy & Medium Duty Buses with sales to high profile customers. Introduced next generation Medium Duty Truck platform (Pro 3008) in Kuwait & Saudi Arabia markets. Launched several marketing campaigns comprising BTL & brand building activities in the Middle-East markets. Involved in market entry project of Indonesia being responsible for market intelligence, distribution alliance, price positioning, commercials, product development, CKD set-up, testing/trial & market clinic of products. Show less

Managed sales, business development & channel management across markets of Nepal, Bangladesh and Sri Lanka. Recorded all time highest sales in Bangladesh & Nepal with increased market share. Amplified the profitability of the operations by increasing the price to the tune of 5% without compromising growth. Controlled network of five high profile distributors in Nepal, Sri Lanka and Bangladesh. Appointed a new distributor in Nepal and increasing the volume of bus sales multifold. Monitored all… Show more Managed sales, business development & channel management across markets of Nepal, Bangladesh and Sri Lanka. Recorded all time highest sales in Bangladesh & Nepal with increased market share. Amplified the profitability of the operations by increasing the price to the tune of 5% without compromising growth. Controlled network of five high profile distributors in Nepal, Sri Lanka and Bangladesh. Appointed a new distributor in Nepal and increasing the volume of bus sales multifold. Monitored all distribution led initiatives; increased market reach and market share by tapping new areas and new product segments. Improved market share through roll-out of Customer engagement programs in a highly competitive market scenario Show less

Managed complete Sales, Business Development & Channel Management across markets of North East States from Oct 2001 to Dec 2004 and Delhi & Haryana from Jan 2005 to Oct 2006. Consistently exceeded volume targets and managed > 20% revenue of the vertical

Set-up the distribution channel for the company in North East markets. Expanded business in Assam beyond Guwahati as well as into Nagaland, Tripura and Mizoram. Increased revenue four fold during the stint.