Purpose of the Job• Sales Manager within broad business/product/territory area responsible for generating orders and revenue by persuading customer to buy. Job Responsibilities; (Budget, Staff Number) Managing team of Sales Professionals:• Accountability and responsibility for: customer orders, revenue, sell-out, sell-through• Sales person (individual/manager) with responsibility for persuading a customer to buy• Primary focus of the role on the persuasion phase of the sales process (sell-in and/or sell-out)• Requires consistent customer focus and contact• Quantitative measures of success are defined and available Budget is allotted for planning of sales activities and resourcesObjectives(Key Result Tasks)• Contribution in the creation of and drives the implementation of sales strategy• Determinations of action plans and short-term objectives to execute channel strategy for large distributor or wholesale channels in own geography • Developing and maintaining effective relationships with channel partner at relevant levels and encouraging channel alignment• Gains in-depth understanding of channel and business drivers (like RDS, HCL), and applying knowledge to retain and grow existing accounts. • Understanding customers’ key business drivers and supports the team in using this knowledge for creating profitable business• Coordinating with Organized Trade activities• Implementation of Total Channel Offering• Developing internal networks, creates dialogue and shares information with colleagues• Overseeing sales teams to achieve performance objectives for channel.• Interface with Retail Marketing, Finance, Logistics, Sales Operations, HR