Developing and executing organic and inorganic growth strategies, go-to-market alliances, partnerships and identifying new areas of revenue growth and brand expansion. Shashi Sumeet Group (SS Group) is a leading name in the Indian Media & Entertainment Industry creating content for Television (Shashi Sumeet Productions Pvt. Ltd.), Films (Shashi Sumeet Motion Pictures Pvt. Ltd.), Advertising & Activation Solutions (Shashi Sumeet Innovations) and TV Commercials (Qats Whiskers). The group has created landmark TV serials and has currently 6 shows on air (Diya aur Baati Hum, Punar Vivaah etc.)

Conceptualise, design and launch customer acquisition activities. Drive initiatives to effectively engage the audience with the product benefits. Forged alliances with varied brands & service providers.

Part of the core founding team of this start up e-Commerce company.Our passion for "creating" gave birth to this idea of launching a complete Toys & Games category ecommerce website. The website was aimed to provide parents a platform to choose the favorite toys for their kids from within the comfort of their home. As a part of the founding team, I helped in setting up the business, focusing on developing and establishing relationship with leading brands, distributors and importers of the category with the focused intent of exploring fruitful new business opportunities. From managing inventory to enabling on time deliveries to interfacing with the creative and IT teams, it was a fun ride.

Responsible for marketing, brand development & brand communication of the category: Toys, Game CDs and stationary. Employ 360 marketing strategies for ensuring maximum reach and to enhance ROI

Responsible for product management and brand communication for Nova - Hair Gel, Nixoderm - Antifungal Skin Cream, Alfa Plus - entire household hygiene range, Cavisan - Dental Range of Products

Buying & merchandising for Toys, Game CDs and Stationary category. New store launches, stock replenishment, category development.