1. Having joined Edelweiss Life Insurance as Head of Sales Strategy, my key responsibilities included - Sales Strategy Planning & Monitoring, Distribution Finance, Project Management, Distribution R&R and PMS, Variable Budget Management, Events and Fulfilment, Transformation Projects, Market Intelligence and Relationship Management2. Distribution org planning and monitoring: planning & aligning channel level topline, other KPIs and P&L imperatives3. Performance Management System: aligning of performance management modules, KPIs and KRAs for channels and sales hierarchy for driving desired performance levels and behaviour4. Reward & Recognition: managing both tactical and strategic outcome through R&R framework and building loyalty programs for distributors and employees. An important aspect of this is also regulatory compliance.4. Events and Procurement: ensuring cost efficient and within TAT fulfilment of R&R and PMS initiatives5. Distribution Finance: Building a robust Distribution Finance framework to ensure governance around adherence of regulatory compliance and at the same time achieve distribution imperatives7. Channel Transformation projects: deep dive into channel effectiveness and analysing key vectors for course correction to build a long term sustainable distribution model8. Special Projects: driving strategic initiatives around technology requirements and channel specific initiatives. Key aspect of this was to leverage analytical models for business enhancement.9. MIS and business monitoring: creating visibility around performance.10. Third Party Distribution relationship management to support partners and drive organizational priorities11. Market intelligence: Conduct market scan12. New ecosystems: identifying new ecosystems and analyse feasibility of entering into the space and requirements for the same13. Governance Framework: conceptualisation and implementation of governance frameworks for organization

1. Joined as AVP Bancassurance responsible for Business Planning, Monitoring & Controlling P&L, Service Support, Regulatory Compliance and Performance Monitoring2. Initial responsibilities included spearheading the project management office and overseeing the launch of new distribution channels viz. Broking and International operations3. Analyzing business efficiencies to facilitate achievement of topline imperatives and management decisions4. Drew out the AOPs, Acquisition Costs, Manpower Blueprint and future road maps for multiple distribution channels from 2011 to 20135. Launch of modules/initiatives to drive sales behaviour/efficiency through incremental productivity6. Got Promoted as Vice President and transitioned to Product Management in 2013 handling focussed product lines7. Entrusted with responsibility of retirement segment conceptualized, filed and launched 3 pension products between 2014 and 2015, and ensured adoption by distribution8. Developed annuities as a self-sustaining growing business line with multiple sources of businesses, in a shrinking market space9. Leveraged outflow of UK Pensions to build a long term profitable AUM for the organization10. Improving penetration of additional product benefits, with incremental topline and profitability11. Responsible for governance and process efficiency for select business lines12. Key responsibilities included achievement of topline & driving process efficiency13. Responsible for product concepts and facilitating value proposition for organization, distribution and customers

1. Joined as Senior Manager – Sales development entrusted with responsibility of conceptualization and execution of Sales R&R (Contests and Initiatives) for Agency Channel2. Key responsibility included conceptualization, launch, visibility & fulfillment of initiatives for distribution channels3. Was entrusted with additional responsibilities of managing incentives for Agency Distribution channel, Maintenance and fulfillment of R&R for AEGON Religare Direct & Business Alliances channel4. Responsible for devising processes for smooth functioning and spearheading sales automation projects5. Key achievement included improved performance in FY 2009 and FY 2010 closing and MDRT initiative6. Creation of departmental process and audit

1. Joined as “Area Manager – Projects”, handling planning, sales initiatives, business analytics and developmental projects for West Zone2. Got promoted in 11 months as “Senior Manager – Sales Development” in corporate office3. Designing and driving R&R for Front Line Sales force, Business Partners, Health Channel and MDRTs4. Responsible for conceptualization, budgeting, launch and closure of the initiatives5. Fulfillment of R&R initiatives for Tied Agency, Business Partners, Rural Channel, Health & Priority Circle6. Managing Sales Development projects related to Automation, Finance, Business Excellence, IT Applications & Systems

1. Joined as Marketing Manager based in Bangalore for Karnataka Region responsible for BTL activities for the region2. Key responsibilities involved budgeting, market activations, promotional campaigns & retail branding3. Other ownerships included product training, market intelligence, competition mapping, business analytics & managing the tele-binding effort

1. Joined as Management Trainee based in Goa, handling primary and secondary Sales for Goa state. Closed FY 2003, at over 130% primary target achievement2. Got elevated as Senior Product Executive and moved to corporate office in Product function3. Key responsibilities included ideation, product designing, pricing, branding, production & launch schedule