As the Lead Architect for O&O Ads Monetization, I design and oversee comprehensive monetization strategies for display and video ads across web and mobile platforms. My role focuses on architecting end-to-end solutions that optimize ad performance and drive revenue growth across all channels.Since joining the team, I have led cross-functional teams (web, apps, backend, and data) to successfully design and implement Yahoo's ambitious in-house header bidding solution. I also manage end-to-end integrations with major platforms like Google Ad Manager and Taboola, ensuring seamless ad delivery and maximizing monetization potential.

As the Lead Architect and technologist for Yahoo's Video Platform, I am responsible for ensuring the architectural integrity, scalability, and stability of the platform's systems and components. My role involves a deep understanding of both business objectives and technical requirements, allowing me to translate complex needs into actionable design and solution strategies. I work closely with Yahoo's business units to implement innovative features that enhance the platform’s capabilities, optimize video monetization, and ensure seamless integration across multiple products. Additionally, I collaborate with the VP of Engineering to define long-term roadmaps and set quarterly objectives that align platform evolution with strategic business goals.In addition to architecture, I remain deeply involved in hands-on coding, maintaining a high-quality codebase that ensures the stability and maintainability of our systems. I lead cross-organizational initiatives, working with other architects and development teams to deliver cohesive solutions across Yahoo's ecosystem. My contributions extend to Yahoo’s company-wide systems architecture committee, where I help establish best practices and standards, driving improvements in video streaming performance, monetization, and overall user experience. Through this role, I combine technical leadership, strategic collaboration, and hands-on expertise to deliver impactful and sustainable solutions in the video technology domain.

Ads Architect for Video OrgCTV Architect for DSP+Integrate Y! Premium Video inventory with One Video exchangeConnect Y! Gemini demand with O&O Preroll inventory

Y! Video AdsLead the design and development for Video Syndication platform, distributing content and ads to partner sites. The self-service platform allowed partner to manage the content on their website.Member of core team responsible for integrating Yahoo media inventory with Brightroll marketplace. Delivered on integration within first quarter of acquisition. Architected and led the engineering to implement booking and serving of Native demand in DSP and marketplace. This enabled multi-million incremental revenue opportunity for media sites.Architect for Yahoo O&O video inventory management platform, connect all the video ads supply with demand networks including 3rd party partners. Managed the global adoption of platform by worldwide Business and Technical Operations team

Y! GeoInformaticsDrive and execute the roadmap for GeoInformatics suite, managing and coordinating cross org dependencies (Bangalore)Architected and led the implementation of high scale Geo Editorial platform (Bangalore)Y! Ads & DataRe-designed the Ads dashboard providing a consolidated view of global Ad performance, to executive and senior management Y! Video AdsE2E architect for the midroll implementation in Yahoo player for long form content.

Y! Mobile SearchMigrate the legacy mobile search data from standalone legacy platform to Hadoop cluster based solution

Techno Czars is primarily a B2C solution provider with a dedicated wing for developing enterprise solutions. Joined Techno Czars as a Senior Developer, with a specific task to develop the company‟s flagship portal. Researched, designed, developed and launched the company‟s flagship portal www.shopatindia.com. Directly responsible for re-designing the application framework to improve scalability & performance of the portal. Developed and managed enterprise-scale web applications for clientsDealt one-on-one with major clients & provided technical consultancy to clients on data warehousing and reporting infrastructure. Presented periodic updates and gathered client feedback. Mentored & lead the technical team in various projects

Began a journey into Java and moved into the mainstream projects in a very short span of time. Starting from the test development project for the company‟s payments web-services offering of Flexible Payment System (Amazon FPS); moved into development and further was entrusted with an additional task of Release Manager for a critical production release.Developed a highly flexible and extensible failure testing framework for FPS. Automated the regression suite execution, which brought in significant pace in the test execution. Responsible for multiple production releases of integral sub-system changes and other projects

Joined as Software Engineer and was promoted twice over to Associate Software Analyst in a span of 4 years. Worked overseas, on onsite project with multinational companies including Huawei Technologies, Shenzhen, China and Hewlett Packard, Korea.Underwent extensive training and orientation programs. Mastered new technologies and skills and went on to train a crew of over 15 developers.Successfully established synergy between presales/sales unit and the lab engineers.Imparted training and provided assistance in software benchmarking, technical assessment and knowledge sharing. Succeeded in securing a deal from Huawei Technologies, China, by ensuring timely deliveries.4+ experience in development and maintenance of HP-UX user space commands plus 1 year experience of HP-UX Process Management module in kernel space