Amita Patel Email & Phone Number

Oversight of the sales and marketing efforts of the Hyatt Regency Valencia.

Responsible for oversight of all sales and marketing efforts for the hotel which include group and business travel solicitation, social media/digital strategy, customer service and F&B promotions.

Atlanta, Ga, Us

Oversight of 7 Select Service Hotels:- Homewood Suites Fallbrook - 125 Suites - Opened August 2018- Homewood Suites Cy-Fair - 123 Suites- Hilton Garden Inn Americas Plaza - 172 Guestrooms/Suites- Hilton Garden Inn Woodlands - 115 Guestrooms/Suites- Hampton inn Brookhollow - 62 Guestrooms/Suites- Hyatt Place Woodlands - 142 Guestrooms/Suites- SpringHill Suites I-45 North - 105 Guestrooms/Suites Responsibilities include:• Budget Preparation: Group and Transient• Implementation of new reports to track OTB/Pace and budget development• Development and Implementation of sales goals, sales activities and sales production reporting• Refresh hotel websites with new content to make it more SEO friendly• Updated all the HOD Screens to reflect best practices• Implementation of new sales strategies to generate new lead source/revenue generation• Meet with each hotel weekly to ensure that budgets are met, and expenses managed• SalesPro, MS Office, Delphi fdc/Sales Force, M3, Opera

- Responsible for sales/marketing for 6 hotels (1,400 rooms); 6 restaurants/bars; 130 tenant leases- 4 independent brands and 2 Marriott brands (Full Service Marriott and Residence Inn)- Directed 12 team members to generate group sales/catering for the portfolio- Re-positioned team members based on their strengths- Restructured sales/catering team lead increased revenue in 2018:* Growth of 40.3% in guestroom revenues* Growth of 69.6% in catering revenues* Growth of 179.9% in meeting room rentals- Rebuilt the marketing team with emphasis on food/beverage and group rooms- In 2018, redefined marketing strategy led to increased visibility in local market; growth 10.7% YoY - In 2018, strategic rev.mgt./increased sales efforts reflected GOP growth YoY of $2 Million- Revitalized alliances within the community to strengthen the public perception of the portfolio - Knowledge: Delphi, ProfitSword, MS Office, CI/TY, Opera

President/Founder of Pillow Mint Partners, a strategic hotel sales and marketing agency for independent boutique, lifestyle and franchised hotels:• Hotel pre-opening experience; Hotel rebranding/repositioning; • Strategic Consulting, including business plan & sales strategy• Hotel Revenue Management/ Generation• Strategic Positioning; Sales Training & Analysis• Budget Development; Social Media Marketing• Competitive Analysis/Brand Maximization; Project Management for hotel openingsPrimary Projects:RAR Hospitality – San Diego, CA 8/2015 to 6/2017• Monthly Agency 360 Analysis set up/submission of RFP’s via Lanyon and Sabre for 4 hotel• Monthly analysis of Agency 360 for three hotels • Reviewed and updated HOD screens, conducted regular GDS and PMS audits• Participated in two revenue management meetings a month. • Secured a total of 21 new accounts for the hotels for 2016; 28 new accounts in 2017Ambrose Hotel – Santa Monica, CA 10/2011 to 6/2015• ADR increase of 8.5% over prior year YTD 2015; revenue increase of 19.3% YoY 2015• Responsible for TravelClick and i-hotelier for rate and inventory control of the GDS• Processed all RFP’s during RFP Season via Lanyon/Sabre platforms• Assisted with Revenue Management for the hotel, 10 day forecasts and weekly strategy meetings• Re-positioned hotel in the market incorporating planned renovations SIRTAJ Hotel, Beverly Hills, CA 6/2012 to 1/2013• Prepared the hotel for opening; focused on hotel inventory and sales/ marketing • Oversight on purchasing: soft and hard goods for the hotel• Competitive analysis: draft rate structure; developed positioning statement • Generated the rooms revenue budget; Generated the sales/marketing plan/budget for the hotel • Conducted sales calls introducing the hotel to the travel industry in projected feeder markets • Developed branding for hotel• Conducted Focus Groups with Travel Agents/Corporate Planners • TravelClick Implementation Plan for the GDS

Ontario, California, Us

Assisted the General Manager oversee the daily operations of the convention center. Primary oversight was over the Event Services Department to ensure that revenue targets were met/exceeded.• Implemented new Standard Operating Standards to expedite processes/enhance revenue streams• Focused on customer experience • Focus on re-booking consumer shows to fill need dates

Us

Management of the 2011 Western States Police and Fire Games, (an event of 4,000 athletes/50 sporting venues) resulting in the most successful event in the history of the Games. Created, developed and implemented the event, which included marketing, recruitment of team leaders and venue confirmation. There was strong emphasis on returning athletes; attracting new athletes; development of unique experiences, community interaction and pride; commemoration of the 10 Year Anniversary of 9/11 and generating positive exposure for the city of Ontario.

Focus on high level strategic sales and marketing, brand image and collaborative partnerships for the convention and visitors bureau/convention center. Successfully transitioned/positioned the destination as a viable meetings and conventions destination through research studies targeting desired meeting planners.• Increased the booking pace for hotel rooms an average of 7.6% annually • Increased the rental revenues for the convention center an average of 7.0% annually• Increased lead generation (hotel rooms) for the hotel community an average of 8.3% annually• Increased the number of events held annually an average of 4.1% annually• Increased economic impact by an average of 10.4% annually ($239.5 million over 9 years)• The convention center ranked as the #2 venue for number of events for two consecutive years• Restructured business mix to increase lead generation and confirmed business • Sales team exceeded revenue goals within 12 months of hire date• Cultivated strategic alliances to strengthen the viability of Ontario as a meetings destination