I am a Senior Sales & Marketing Professional with expertise in Media Solutions, playing a key role in the translation of sales and marketing objectives into overall media strategies and directing the development of media plans consistent with the approved strategy. My skills include providing direction to successful marketing outcomes for the clients through the strategic design, implementation, and execution of multi-channel digital campaigns.My cavernous familiarity throughout a career of over 19 years focuses on overseeing of the revenue planning process including understanding and analysis of actual trends, setting sales targets, and plan for the expectations for all other drivers of revenue. I hold credentials in performing implementation of manpower programs and initiatives through execution including retention strategies, performance management, culture and connection, career development and advancement.I started my career as a Senior Sales Executive with Zee Telefilms Ltd, Kolkata, India, and continued succeeding by attaining the designation of Deputy Vice President – Sales with Zee Media Corporation Ltd in the year 2010. As a Sales Head, my role shows my effective contributions towards the management of overall sales process, setting of appropriate metrics for sales funnel management as well as leading of the development of domestic and international sales strategies. Currently, I am engaged as Individual Consultant, occupied in generating revenue for the station and meeting monthly goals through effective outside sales techniques and developing new business and creating results for clients; gauging the performance of the media plans by utilizing data effectively and take corrective measures; safeguarding synergies between the media and marketing plans.