Amitav Ash work email
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Amitav Ash personal email
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Eleven (11) things you can talk to me about!1. Cross Industry Experience: 25+ Year’s proven capability in delivering consistent value across industry segments including Healthcare, FMCG, and Marketing Services. 2. Capacity Creator: Proven expertise in building organization capacity in digital, social, CRM, brand, field, and experiential marketing domains 3. People Piper: I not only find the best talent but also keep them loyal and engaged! Growing people is my passion.4. Efficiency Expert: I optimize systems and processes with precision, eliminating the unnecessary and transforming organizations into a highly efficient powerhouse!5. Innovation Maestro: Generating ideas is second nature to me, and I find joy in problem-solving. A daily dose of ideas keeps troubles at bay!6. Cultural Maestro: I specialize in cultivating an atmosphere that encourages creativity, fosters a sense of belonging, and promotes harmony, thereby fostering growth and scalability.7. Integrity Advocate: My sole commitment is to honesty—I guarantee grounded, clean, and fair practices within the organization.8. My 4 Cornerstones: I seamlessly integrate Business needs, Strategy, Creativity, and hands-on execution, I transform organizations at all levels and stages, propelling them toward sustainable growth!9. The Triad Dynamo: Blending strategy, creativity, and execution, I help teams and organizations at every level and phase, positioning them for sustainable growth!10. Architect of Cross-Functional Excellence: Orchestrating Business Growth and Operational Scaling through Integrated Leadership.11. Core Convictions: I embrace the mindset of a long-distance runner, firmly believing that perseverance prevails over innate talent.Personal Interests:Reading: Finds pleasure in exploring books across diverse genres such as fiction, business, and management.Long-Distance Running Philosophy: Applies the core principles of long-distance running to tackle challenging and critical business projects—emphasizing meticulous planning, continuous practice, staying the course, and consistently raising the bar.Guest Lectures at Business Schools: Seizes the opportunity to both learn and share experiences with aspiring managers while delivering engaging lectures across various topics.
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Co-Founder And CooPococareDelhi, India
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Co-Founder & CooPococare Nov 2023 - PresentBangalore, Karnataka, In1. Building the delivery process and network across India. 2. Build the product proposition, delivery process and structured the offering3. Co-own growth by supporting pre-sales and sales 4. Lead customer onboarding and engagement processes (About Pococare: A technology-driven healthcare start-up, Pococare aims to redefine medical emergency readiness and response management in India. The tech platform creates personalized emergency readiness plans and streamlines the coordination between the patient, doctor, treating hospital and ambulance providers during a medical emergency therby reducing the time to medical attention.)
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Head Growth & MarketingPococare Jun 2023 - Nov 2023Bangalore, Karnataka, InJoined the organization at 0-1 state, helped develop the product construct and go to market strategy. Led the testing for minimum viable product (MVP) with the initial set of clients and fine-tuned the platform onboarding, engagement and service deliver processes for the customers. Set down the processes for Onsite, Hybrid, Remote customer onboarding processes. Designed an offshoot product "On-Premise" Medical Emergency Suppor
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Guest FacultyBusiness Schools May 2015 - PresentAs a way of giving back, collaborating and learning from young mind conduct sessions on Behavioural Economics, Communication and Engagement Planning, Brand Planning, Market Prioritisation & investment decisions, Pricing, Customer Experience (UI & UX), CRM, Digital and Rural Marketing.
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Vice President & Head Consumer MarketingClove Dental Apr 2020 - May 2023New Delhi , Delhi , InAnchored the marketing function for 3 businesses in the group (Clove Dental - Clinical, LoveMySmile- at home aesthetic and ‘Thera’ Oral Care products). Delivered 2/3rd of the organization’s revenue MoM by managing the customer acquisition and engagement channels end to end & project managed launch of new business initiativesKey Achievements1. Enhanced the quality of customer acquisition, bringing in over half a million families in three years association. 2. Revenue run rate 1.8 times higher than pre-pandemic levels. 3. Cost-effective marketing strategies and a collaborative approach across teams, keeping marketing spends at 70% of pre-pandemic levels4. Growing digital as a channel of high-quality customer acquisition channels, contributing over 50% of monthly customer acquisition5. Cashless partnerships with all major insurance companies (payers). 6. 2X increase in revenue from new patients and high-value treatments compared to pre-pandemic levels. -
Vice President & Head Of MarketingWhistle Apr 2020 - May 2023New Delhi, Delhi Ncr, InLoveMySmile (now Whistle) the direct to customer aesthetic dentistry business of Clove dental was incubated out of Clove team & resources. As a proverbial mid-wife Marketing Head was responsible for 1) Brand identity and architecture creation2) Creation of digital assets 3) Building the digital and field marketing lead generation engines 4) Social Media, influencer and brand campaign creation and management. Truly a "0" to "1" business creation, wherein a strong marketing foundation was laid for the business to take off as an independent entity. -
Client Partner, Head Marketing & Business SolutionsHcl Healthcare India Apr 2019 - Apr 2020Noida,, Uttar Pradesh, In1) Manage the largest corporate account of HCL Healthcare contributing 80% of the revenues2) Support the CEO in Business Important Strategic Initiatives, New Business Development and establishing HCL Healthcare value proposition through marketing initiatives -
Client Partner & Head Operations- Corporate Health BusinessHcl Healthcare India Apr 2017 - Apr 2019Noida,, Uttar Pradesh, InAnchored the largest & most important client relationship for HCL Healthcare, in addition to managing the operations of the organization towards making it a pan India primary, preventive and managed care provider. Key Achievements include1. 60K+ Health Checks across Delhi-NCR, Chennai, Bangalore, Madurai, Lucknow, Hyderabad and Pune locations (6X Growth)2. ~10K managed care subscribers 3. Launches of new clinics across Chennai, Bangalore, Madurai and Lucknow cities4. Anchoring out ASP model of delivery at Hyderabad & Pune5. Significant operational efficiency delivery through initiatives on People, Process & customers6. Managing 80% of the organization's revenue delivery
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Head Marketing & Business SolutionsHcl Healthcare India Nov 2015 - Apr 2017Noida,, Uttar Pradesh, InResponsible for New Customer Acquisition, Engagement & Business Revenues 1. Helped shape the development of a micro-marketing focused operations & build a good marketing team 2. Created the digital assets & ecosystem and Rolled out the implementation of field marketing programs 3. Build the entire consumer acquisition, engagement and retention ecosystem along with the Lead Management System 4. Managed the shift to result oriented marketing or ROI led marketing, the key levers being micro marketing digital, database, CRM and on ground marketing.5. Shape the development of a micro-marketing focused marketing operations. Build the marketing & sales team 6. Credited with bringing in data driven decision making in the organization with strong understanding of all levers of the business. Key Achievement-1. Acquisition of 25,000 new customers over 18 month period with 20% reduction in cost of acquisition2. Doubled the per month av. revenue from 2015-16 levels
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Vice President MarketingToday'S Healthcare India Pvt. Ltd Apr 2015 - Nov 2015Hyderabad, Telangana, In1. Set up the marketing & sales department at Denty's (Today's Healthcare India Pvt. Ltd), developed the brand architecture & digital business vertical from zero base. 2. Transitioned the consumer acquisition through ATL to field and digital micro marketing, delivering significant efficiency on cost of consumer acquisition. 3. During the tenure organization saw addition of 5 new centres across Hyderabad, Chennai, Bangalore and Mumbai. Successfully rolled out launch and consumer acquisition plans 4. Inducted the Bangalore and Mumbai RSMs and trained them to take charge of the designated geographies. 5. Delivered significant growth on consumer acquisition and added key corporate accounts like Infosys, CGI and ICICI to the business. A very small assignment. Post hectic 180 days realized that the assignment does not offer me long term prospects and opportunities as I wasn't able to add value to the organization. Instead of worrying about how a 8 odd month stint look on my CV, I decided to follow my heart and I decided to move on. -
Head Consumer Engagement -India 1Godfrey Phillips India Ltd Jun 2011 - Apr 2015New Delhi, Delhi, InOne would think, Cigarettes don't need marketing, they sells for themselves! Ask me! Here, I led the function for developing consumer engagement strategies, which help the organization achieve annual business results. Key responsibilities included#New Brand/ Market Launches - Successfully launched new brands (FS1, I Shine, Four Square/ Red&White, Cavanders) #Wrested market share from competition #Maintained continuous Top-line growth over LY. Established a new segment i.e. the 65mm with Lead share-of-market. #Developed and executed projects on database led consumer engagement, purchase linked rewards programme, alternate peer to peer, mobile & digital channels #Launched New CRM, Activation & Gamification model for Consumer Promotions leading to improved engagement by 28%.#Agency Management - Marketing Budget - Planning, Budgeting, Analysis and Cost Control.#Business/ P&L responsibility Project: Leading the development of GPI's rural consumer engagement initiatives to gain volume shares in key markets. -
Client Partner P&G And Business Head - West & SouthStarcom Apr 2009 - May 2011Chicago, Il, UsHeaded the business & operations for Xpanse Asia, specialised Rural and Experiential marketing arm of Starcom MediaVest.1. Contributed to division's 65% of the revenue with strong margin contribution2. Designated business lead partner for P&G nationally3. Designed, prototyped & executed experiential and rural marketing outreach models with clear ROI linkages4. Acquired new businesses like Shah Petroleum (I-POL), Nestle etc. -
Associate Vice PresidentJwt Jul 2007 - Apr 2009New York, Ny, UsJoined JWT network to build the agency's Activation Business Skill set under the brand name "NLX"- New Life Experiences, an unique proposition which would help brands be relevant to the consumers by providing life experiences. May be the idea was too ahead of time, this venture was shelved by JWT and the NLX team was assigned to look after RMG Connect the digital and direct marketing division of JWT. Key responsibilities included drawing up the annual business plan to achieve the set budget numbers through either JWT group brand community or external clients. Here I was christened turnaround expert and managed to turn around a set of businesses like Exide, Relinace Tru Mart. Also won a host of new businesses like Phoenix Group, EWDPL, Ceat Tyres, Etam accounting for close to 2/3rd of the revenues of Mumbai branch. Also acted as key resource for some of the larger businesses of other branches and new business pitches -
Director BusinessOgilvy Jan 2005 - Jul 2007New York, Ny, UsMy quest to business & planning role brought me to Ogilvy Action (called 141 worldwide), with the freedom and trust reposed in me I was able to take Mumbai office revenues to 2 cr p.a. levels when I left the organization from a zero base. Worked with group clients like Tata AIG, Nokia Regional Trade Marketing and added new clients like Reliance Capital (Life, General & NBFC), Tata Indicom, Baron's (Asia Pacific Brewery) etc.While building the business also built up a strong team of business, operations and creative resources -
Regional Manager - WestOgilvy Oct 2004 - Jan 2005New York, Ny, UsImplementation buying & process management in Western region through a team of state implementation managers as "Regional Head- West" National Resource on Unilever business and & PMO for National Head Logistics
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Pmo To Country Head & National Resource OperationsOgilvy Apr 1999 - Oct 2004New York, Ny, Us1. Build capacity for rural activation in Bangladesh including Planning, Implementation buying and project management. 2. Build the agency network South & West markets i.e. Tamil Nadu, Karnataka, Andhra Pradesh and Maharashtra. Trained and developed skill sets across levels in agency's Chennai, Dhaka (Bangladesh), Bangalore, Hyderabad offices.Piloted various rural communication and marketing models across geographies, categories and consumer sets.3. National Resource & PMO on Unilever business and & partner National Head Logistics Identified as a future leader under the "Young Tiger" programme before shifting to agency's new offering 141 worldwide
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Associate Member- Team Process ManagementOgilvy May 1998 - Apr 1999New York, Ny, UsSet up Ogilvy Outreach business in Eastern part of the country for support rural marketing deliveries across three states of Bihar, West Bengal and Orissa. Managed delivery of largest rural visibility drive for HUL named "East Of Kanpur". Managed ITC as an account which grew to be a key account for the agency
Amitav Ash Education Details
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Institute Of Management Studies, Banaras Hindu UniversityGeneral -
Faculty Of Management Studies- BhuBusiness Administration
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Banaras Hindu UniversityHorticultural Science
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Institute Of Agricultural Sciences Banaras Hindu UniversitySpecializing In Horticulture
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Dav Schools NetworkGeneral
Frequently Asked Questions about Amitav Ash
What company does Amitav Ash work for?
Amitav Ash works for Pococare
What is Amitav Ash's role at the current company?
Amitav Ash's current role is Co-Founder and COO.
What is Amitav Ash's email address?
Amitav Ash's email address is am****@****ntal.in
What schools did Amitav Ash attend?
Amitav Ash attended Institute Of Management Studies, Banaras Hindu University, Faculty Of Management Studies- Bhu, Banaras Hindu University, Institute Of Agricultural Sciences Banaras Hindu University, Dav Schools Network.
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